Conversion rate optimization or CRO is the processing of increasing the percentage or number of users performing a desired action on your website. In short, it is getting more leads or sales from the same number of users.
When it comes to ensuring the success of any campaign, being organized, structured, and goal-oriented are three surefire ways of getting there. These are our pro tips and best practices for implementing any digital marketing campaign successfully.
Read moreIf you're not tracking visitors with funnels yet, it's time to start. Conversion rate optimization or CRO is not about a final outcome and rather about a continuous effort to gain insights and adjust strategies accordingly. Here's how to start tracking user movements on your site.
Read moreSEO is merely the tip of the digital marketing iceberg. Although it's important, it's not enough on its own. In this article, we discuss CRO strategy and how to incorporate it into your digital marketing efforts.
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