Lead Generation

WordPress has a wide variety of lead generation plugins to help you manage, nurture, and meet your customers at every point of their buying journey. This blog takes a look at some of the more popular tools you can use to optimise your own lead generation and lead nurture strategies.

Most of the cold email templates you find online are probably so out-of-date and overused that your prospects have already read your email before you’ve even sent it! In fact, you're probably bored of them too. Not to worry: check out some of our bulletproof cold starter email templates for a little cold email campaign inspiration.

An efficient sales pipeline creates more sales, at a more rapid pace, with an increase in repeat business. Find out how to blend core concepts from popular marketing and sales strategies with Hubspot’s Flywheel model to move leads along your sales funnel.

Find out which applications and tools to use to improve your email lead conversion rates in 2021.

Learn about cold email warm ups and why they're essential for your cold email marketing campaigns.

Use our industry-specific, cold email marketing benchmarks to measure your own email lead generation success.

If your business ticks any of these four boxes, then cold email outreach is likely a great sales strategy for you.

Learn how to write a great cold email subject line and draw inspiration from our list of real subject lines that we've used in successful email lead generation campaigns.

It pays to be proactive in today's marketplace, especially when searching for your ideal customers. An outbound lead generation strategy that leverages marketing is one of the most effective ways to turn leads into sales. With this in mind, we're thrilled to announce that we've acquired Firing Squad.

Even if it doesn't translate into an immediate sale, being trusted with someone's contact information opens doors to prospects. That's why lead generation is by far the most common and well important business goal for any website.