Lead Generation

If your business ticks any of these four boxes, then cold email outreach is likely a great sales strategy for you.

Learn how to write a great cold email subject line and draw inspiration from our list of real subject lines that we've used in successful email lead generation campaigns.

It pays to be proactive in today's marketplace, especially when searching for your ideal customers. An outbound lead generation strategy that leverages marketing is one of the most effective ways to turn leads into sales. With this in mind, we're thrilled to announce that we've acquired Firing Squad.

By understanding a user's search intent, you will know where to focus your SEO efforts. Learn about the different types of search intent, as well as best practices for optimizing content to match intent.

The simple answer? Yes, indirectly, it can. If you're looking to improve your search engine rankings, you should know how your presence on other digital platforms can impact SEO.

Are your digital marketing dollars better spent on search engine optimization or paid ads? It depends.

Did you know that 90% of customers use online reviews to decide whether or not they will buy a product or service? If that percentage doesn't move you, consider the information in this article. You may be surprised.

They're a necessary part of content creation on the internet, but let's be real, no one enjoys writing them. Let's talk about how to go about writing them in bulk and ticking this tedious task off your list in no time.

Even if it doesn't translate into an immediate sale, being trusted with someone's contact information opens doors to prospects. That's why lead generation is by far the most common and well important business goal for any website.

If you've spent any time on the internet, then it's very likely that you've experienced this. You're surfing the web, browsing a particular site, and later you move on to another site to find a banner ad for the site you visited hours earlier. This is called 'Remarketing.'