Lead Generation

Use our industry-specific, cold email marketing benchmarks to measure your own email lead generation success.

If your business ticks any of these four boxes, then cold email outreach is likely a great sales strategy for you.

Learn how to write a great cold email subject line and draw inspiration from our list of real subject lines that we've used in successful email lead generation campaigns.

It pays to be proactive in today's marketplace, especially when searching for your ideal customers. An outbound lead generation strategy that leverages marketing is one of the most effective ways to turn leads into sales. With this in mind, we're thrilled to announce that we've acquired Firing Squad.

Even if it doesn't translate into an immediate sale, being trusted with someone's contact information opens doors to prospects. That's why lead generation is by far the most common and well important business goal for any website.

When it comes to ensuring the success of any campaign, being organized, structured, and goal-oriented are three surefire ways of getting there. These are our pro tips and best practices for implementing any digital marketing campaign successfully.