SEO

Lead Generation | SEO

Why Do Users Search? Search Intent Explained

Your SEO efforts are essential. A key question to bear in mind is: "Why are people searching?" By understanding the visitors' intent to your site via a search engine, you will know where to focus your SEO efforts. Here we'll explain why search intent is critical for SEO, the categories of search intent, and share some best practices for optimizing content for search intent.

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Lead Generation | SEO

4 Key Ways SEO Will Never Change

"Change is the only constant in life," and that couldn't be more true when it comes to search engine optimization. That said, even as SEO evolves, there are a few things that will remain. Keeping these in mind will allow for focus and long-term vision.

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