June 7, 2019 Lead Generation | SEO | 5 min read Debunking 2019's Biggest SEO Myths & MisconceptionsAs SEO pros, we've encountered countless myths about our field over the years. Some are minor misconceptions about how SEO works, while others are longstanding and continue to plague our industry. Let's bust some myths and clarify some things, shall we? Read more
May 16, 2019 Lead Generation | SEO | 10 min read 10 Business Decisions That Can Hurt SEOSome of the most critical SEO mistakes cannot simply be fixed by an expert SEO professional. How so? SEO mistakes often boil down to an underlying business decision. It's important to set business goals that align with your SEO campaigns. Here's a list of decisions that could hurt your SEO performance. Read more
May 15, 2019 Lead Generation | SEO | 8 min read Negative SEO in 2019: Destroying Businesses One Spammy Backlink at a TimeIn a nutshell, negative SEO is the exact opposite of search engine optimization. Meaning, the intent is to drive search rankings down instead of increasing a website's visibility in Google. What does this look like, and how can you work to combat it? Let's dive in. Read more
May 9, 2019 Content Marketing | Lead Generation | SEO | 9 min read How Do Content Clusters Strengthen SEO?A newer concept in the SEO realm, content clusters go beyond merely inserting keywords into content and hoping Google will bite. Instead, a content cluster strategy uses topic modeling and internal linking to improve your content's user experience and boost your search performance. Here's how it's done. Read more
April 10, 2019 Lead Generation | Local SEO | SEO | 5 min read 8 Quick Ways to Optimize Your Google My Business ListingGoogle My Business is essentially your business' virtual storefront. But how do you make it the most appealing? Here's our insight on the eight best strategies for optimizing it. Read more
February 22, 2019 Content Marketing | SEO | WordPress | 4 min read How to Use Header Tags (H1-H6) in Your WordPress BlogHTML header tags have a crucial role in helping search engines index your web pages. So much so that it's surprising that so many WordPress users don't understand how to use them to their best advantage. Here's everything we know about how to get the most out of them. Read more
February 13, 2019 Lead Generation | SEO | 4 min read Are You Neglecting Your Image Alt Tag Descriptions?If you're not adding image alt tag descriptions, you could be holding your SEO efforts back. Find out what image alt tags are & how to use them effectively. Read more
October 5, 2018 Lead Generation | SEO | 4 min read How to Make Pages Appear as Google Featured SnippetsBy now, you've probably noticed that when you search for a phrase or question in Google, the first or second result is often a box with information that attempts to answer your question. This is called a "featured snippet," and here's how to make your content show up as one. Read more
February 28, 2018 Conversion Rate Optimization | Lead Generation | SEO | 3 min read How to Get Started with Google Tag ManagerGoogle Analytics provides you with valuable data on your visitors, but Google Tag Manager will take your conversion rate optimization strategy to an entirely new level. Here's how to set it up and use it effectively. Read more
January 24, 2018 Lead Generation | SEO | 5 min read Are You Optimizing Your Business for Voice Search?Over half of all searches done on mobile devices are done by voice. This means that if you're not optimizing your content for voice searches, you are missing out. These are our top 4 pro tips on how to do it. Read more