SEO

As SEO pros, we've encountered countless myths about our field over the years. Some are minor misconceptions about how SEO works, while others are longstanding and continue to plague our industry. Let's bust some myths and clarify some things, shall we?

Some of the most critical SEO mistakes cannot simply be fixed by an expert SEO professional. How so? SEO mistakes often boil down to an underlying business decision. It's important to set business goals that align with your SEO campaigns. Here's a list of decisions that could hurt your SEO performance.

In a nutshell, negative SEO is the exact opposite of search engine optimization. Meaning, the intent is to drive search rankings down instead of increasing a website's visibility in Google. What does this look like, and how can you work to combat it? Let's dive in.

A newer concept in the SEO realm, content clusters go beyond merely inserting keywords into content and hoping Google will bite. Instead, a content cluster strategy uses topic modeling and internal linking to improve your content's user experience and boost your search performance. Here's how it's done.

Google My Business is essentially your business' virtual storefront. But how do you make it the most appealing? Here's our insight on the eight best strategies for optimizing it.

HTML header tags have a crucial role in helping search engines index your web pages. So much so that it's surprising that so many WordPress users don't understand how to use them to their best advantage. Here's everything we know about how to get the most out of them.

If you're not adding image alt tag descriptions, you could be holding your SEO efforts back. Find out what image alt tags are & how to use them effectively.

By now, you've probably noticed that when you search for a phrase or question in Google, the first or second result is often a box with information that attempts to answer your question. This is called a "featured snippet," and here's how to make your content show up as one.

Google Analytics provides you with valuable data on your visitors, but Google Tag Manager will take your conversion rate optimization strategy to an entirely new level. Here's how to set it up and use it effectively.

Over half of all searches done on mobile devices are done by voice. This means that if you're not optimizing your content for voice searches, you are missing out. These are our top 4 pro tips on how to do it.