Marketing Analytics

Our marketing reports shouldn't just leave our clients feeling warm and fuzzy; they should help them make critical business decisions over time. Learn more about vanity metrics and why they need to be used correctly to give our clients truly actionable performance insights.

There are various ways of tracking conversations – call tracking is one that helps measure the performance of your advertising and marketing campaigns by identifying the source of your inbounds call leads. It's a way of tracking which of your messaging mediums are most effective.

When you work to produce high-value assets such as white papers or infographics regularly, it is essential to track your return on investment. Let's get into the best practices when it comes to measuring and monitoring conversions.

Forms are one of the most common and valuable conversion actions you can track. By tracking form submissions, you can trace referrers back o their origin and accurately attribute your conversion's success. Here's how to set it up.

Google Analytics provides you with valuable data on your visitors, but Google Tag Manager will take your conversion rate optimization strategy to an entirely new level. Here's how to set it up and use it effectively.

If you're not tracking visitors with funnels yet, it's time to start. Conversion rate optimization or CRO is not about a final outcome and rather about a continuous effort to gain insights and adjust strategies accordingly. Here's how to start tracking user movements on your site.

SEO is merely the tip of the digital marketing iceberg. Although it's important, it's not enough on its own. In this article, we discuss CRO strategy and how to incorporate it into your digital marketing efforts.

In our previous two blog posts about Google's Analytics platform, we reviewed Audience and Acquisition. In today's post, we'll talk about Behaviour.

In our last post, we looked at how the website tracking system Google Analytics reports on visitor demographics. Today, we're talking about acquisitions and what they are.

Google Analytics allows website owners to track the number of visitors to their site, where they came from and what they do once there.