Marketing Analytics

Marketing analytics is the collection and study of data from various online marketing campaigns and platforms. Learn more about analytics here.

Marketing Analytics Reading Time | 7 min

When to Include UX In Your Marketing Efforts?

A positive online user experience (UX) is essential for growing clients' leads and conversions. Find out where to apply UX principles to your clients' marketing strategies and websites to create seamless customer journeys that help grow brand loyalty and sales.

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Marketing Analytics Reading Time | 6 min

How to Set Up Conversion Tracking for Phone Calls

There are various ways of tracking conversations – call tracking is one that helps measure the performance of your advertising and marketing campaigns by identifying the source of your inbounds call leads. It's a way of tracking which of your messaging mediums are most effective.

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