It pays to be proactive in today's marketplace, especially when searching for your ideal customers. An outbound lead generation strategy that leverages marketing is one of the most effective ways to turn leads into sales. With this in mind, we're thrilled to announce that we've acquired Firing Squad.
There are plenty of things to take into consideration when negotiating a contract with a digital agency. Here's the low-down on the difference between a Statement of Work (SOW) and a Service Level Agreement (SLA) — two documents that detail the specifics of how an agency will serve your needs as a client.
Over time we've found that the clients we attract all have one thing in common — they're incredibly smart. This aside, they often encounter the problem of not being able to grow their business online. That's where we come in. If you're stuck in a rut with your website, then SiteCoach is for you.
It's best practice to vet any digital agency you plan to hire and work with. But the final decision should hinge on a single question: "What's your cancellation policy?" Why is this important? Unfortunately, all relationships, even the good ones end eventually. So you'd best be prepared for how that will go down when the time comes around.
Drew Barton, the founder of Southern Web, recently appeared on Money for Lunch. The show's host Bert Martinez and Drew had a conversation about how to avoid red flags and prevent scope creep when hiring a digital agency. Here's how it went.