March 31, 2021 Podcast | 5 min read Buyer Personas: Are You Reaching Your Ideal Customers?In this episode, the Smart Marketing team talk about how to reach your desired target audience using buyer personas. Read more
March 31, 2021 Inbound Marketing | Podcast | 4 min read Content Marketing vs. Traditional Marketing - Which Costs Less?Old school or new school? In this Smart Marketing podcast, Jason and Justin discuss which form of marketing they believe is more cost-efficient: content marketing vs. traditional marketing. Read more
February 22, 2021 Podcast | 6 min read The Sixth and Final Pillar of SEO Success? User ExperienceLearn how accessibility, relevancy, popularity, authority, and trust work together to give your audience the best user experience. Read more
February 15, 2021 Podcast | 5 min read The Fifth Pillar of SEO Success? TrustDiscover how creating a trustworthy domain is crucial for your SEO strategy. Read more
February 8, 2021 Podcast | 5 min read The Fourth Pillar of SEO Success? AuthorityLearn how to make sure your back links are authoritative so that your site will become trustworthy in Google's eyes. Read more
February 1, 2021 Podcast | 5 min read The Third Pillar of SEO Success? PopularityDiscover how to use link building to build popularity. Read more
January 25, 2021 Podcast | 6 min read The Second Pillar of SEO Success? Site RelevancyWelcome to the second episode of our six-part podcast series — The Six Pillars of SEO Success — where Justin and Jason provide key insights into the six most important and fundamental aspects of SEO. Read more
January 18, 2021 Podcast | 6 min read Web Accessibility is the First Pillar of SEOFind out the secret sauce to website accessibility in the first of Smart Marketing's new podcast series: The Six Pillars of SEO. Read more
January 11, 2021 Podcast | 6 min read The 6 Pillars of SEO SuccessIn this episode of the Smart Marketing podcast, Jason and Justin walk you through tried and trusted methods for increasing your website rankings with SEO. Read more