PPC

Are your digital marketing dollars better spent on search engine optimization or paid ads? It depends.

If you've spent any time on the internet, then it's very likely that you've experienced this. You're surfing the web, browsing a particular site, and later you move on to another site to find a banner ad for the site you visited hours earlier. This is called 'Remarketing.'

Pay-per-click campaigns require constant maintenance and improvements in order to reach their marketing goals. Here are our six recommended audits you should perform on your PPC campaigns.

Remarketing is a service provided by Google that allows you to target an audience who has already visited your website.