“Don’t use words too big for the subject. Don’t say infinitely when you mean very; otherwise, you’ll have no word left when you want to talk about something really infinite.” ― C.S. Lewis
Have you ever started reading something, get a few sentences in, and said, “I have no idea what any of this means.” I have, and I instantly stopped reading.
You don’t want that to happen with your readers. So, it’s time to think about your blog’s “readability”, or how easy it is for your readers to understand what you’ve written.
Lindsay Lieke at WP Daily Themes wrote a great article on this exact topic: Improving Your WordPress Website’s Readability.
She discusses many of the ways you can actually score your blog post’s readability (and improve it).
In fact, Yoast SEO has a readability score built into it. The content analysis section, will give you your score and tell you how easy your text is to read (or if you need to improve it).
How To Improve Readability Beyond Just a Score
And if you do need to improve readability, Lindsay recommends the following:
- Focus on your audience – If you are writing a highly technical, scientific article, maybe a lower score is ok. But if you are writing for 1st graders, you better make your post very easy to read.
- Use short and simple words – No one likes long, complex words. Many famous authors have made statements about one of the most important aspects of good writing is to use short, simple words. Look at the quote that opened this article.
- Be conversational – It is much easier to read blog posts when it reads as if someone is talking to you. Just think back to the difference between reading textbooks in school (which were super formal and void of personality) versus reading an engaging novel where a character is telling a story.
- Don’t forget typography – The way your text looks has a huge impact on readability. As Lindsay says, “Consider font type and size, header/subheader use, white space, line length, and even the proper use of images. All of these things can affect how quickly your readers can read you and understand your content.”
Interested in more details on readability? Check out Lindsays’ full article over at WP Daily Themes.