I was an incredibly annoying student. In all honesty, I\u2019m still not a great student when it comes to creating good habits for learning. I was the kid in class who rarely asserted himself, never did homework, and typically set the curve when it was test time. Absorbing knowledge has always been second nature to me, but over the years I\u2019ve learned that knowledge, without proper application, isn\u2019t all that useful. It\u2019s just stuff taking up space in my brain. It wasn\u2019t until college that I learned knowledge would only take me part of the way. I needed to put in the work, and I also needed guidance. I was smart enough to understand certain topics conceptually, but I didn\u2019t have any firsthand experience with any of them \u2014 and experience is often the best teacher of all. Knowledge is of no value unless you put it into practice. - Anton Chekhov Stuck in a rut with your website? At Southern Web, we have incredibly smart clients. They read the trades and do a great job of staying on top of the latest happenings with Google, WordPress website development, WooCommerce, and the digital marketing landscape in general. Sometimes they\u2019ll send us articles about services or web design strategies I\u2019ve never even heard of before. They\u2019re putting in good work to grow their online business, but for some reason (likely many reasons), they don't see the progress they hoped for. They have all the pieces to the puzzle and are intimately familiar with each one, but aren\u2019t sure how everything fits together. When we recognized these challenges, we started brainstorming ways to help our clients make the change they\u2019re looking for in 2019. The culmination of this effort is a brand new consulting business program we\u2019re calling SiteCoach. Today, I\u2019m proud to introduce a custom-tailored coaching program that we\u2019re calling SiteCoach. SiteCoach has been built from the ground up for clients seeking 1-on-1 guidance in their website growth and digital marketing efforts. Over the years, we\u2019ve found that a good deal of our time and energy is spent consulting with clients \u2014 from explaining the in's and out's of web hosting, search engine optimization, social media marketing, eCommerce, to researching and answering countless questions about WordPress plugins. We're devoted to helping our clients put the right pieces into place. You might call us their digital sherpa. Allow me to take the sherpa analogy way too far and say that while our clients know a lot about Everest, they haven\u2019t been to the summit multiple times like we have. We\u2019ve seen great success in helping small businesses get their WordPress site and online marketing under control, grow their traffic, and ultimately improve their bottom line. We want to make that same focused sherpa-esque guidance available to everyone looking to make a seismic growth shift in 2019. What is SiteCoach? SiteCoach is an incredibly ambitious undertaking for our team because it\u2019s the first time we\u2019ve ever launched a service that combines our marketing agency services and WordPress development services and that\u2019s truly adapted and custom-tailored to the unique needs of each client. Each SiteCoach plan will include all of the following: \tExpert Guidance\u2013 Our team of WordPress consultants will provide the most up-to-date information available to improve nearly every aspect of your website, from speed to performance to email capture and everything in between. Your SiteCoach learns about your business and the various audiences of your business. \tMonthly Meeting\u2013 Meet one-on-one with a WordPress consulting coach every month to ask questions, analyze reports, and discuss website user experience. \tAnalytics Report \u2013 Your SiteCoach will create a custom-tailored analytics report each month to measure the metrics that matter most to your business needs. From broken links to link building, we\u2019ll review the key performance indicators that matter most to you and your business. \tShared Workflow\u2013 We create a Kanban board using Trello that allows us to freely share ideas and create new actions. Trello is a great project management tool for facilitating open communication and tracking task progress. \tProgress Tracking \u2013 We don\u2019t just coach you. We help you keep your goals by providing detailed monthly feedback and progress reviews. What\u2019s unique about SiteCoach is that the specifics will evolve on a monthly basis as we grow to understand the needs of your website, and more importantly, your business. If you\u2019re interested in learning more about SiteCoach, complete the form below, and our team will get in touch. Isn\u2019t this just consulting? There\u2019s certainly a business consulting component to SiteCoach, but we offer a few key advantages that very few other companies can: \tThe size of our digital agency client base has allowed us to see certain strategies deployed at scale and we know how effective they truly are. \tWith more than 13 years of experience online, we can truly distill the signal from the noise. A new tactic or plugin may look like the next sliced bread, but we know how to spot when it\u2019s actually moldy dough. \tMost consulting arrangements are much more expensive, starting in the thousands of dollars per month. We\u2019re able to help clients spend on the actual work required to grow their business, rather than advice\/direction only. \tWe can deliver. Not only can we make recommendations and help you make smart decisions, but we can also execute the work for you, too. With a full team of WordPress pros and digital marketing specialists, we can streamline communication and speed up your timeline for results. What topics should I bring to the table? What topics we discuss in our 1-on-1 calls are based on your unique digital business goals. Here are some examples of topics you may want to tackle during your SiteCoach program: \tUX\/Visual Design Feedback \tConversion Rate Optimization \tTraffic Growth \tWebsite Security \tWebsite Performance \tOn-page SEO Improvements \tAd Campaign Optimization \tLocal Search Optimization \tAnalytics and Tracking \tEmail Marketing Capture and Delivery \tSocial Profile Optimization \tSo much more\u2026 Ready to get started with SiteCoach? We\u2019re excited to start working with clients on SiteCoach right away. During our application process, we're looking for candidates who have an established business that they\u2019re looking to take to another level in 2019. Complete the form below to learn more and see if we're a good fit to work together. Here\u2019s to making 2019 the best your business has seen yet!