There\u2019s nothing quite as satisfying as finally launching your website after months of hard work. Your new site is sleek, speedy, easy on the eyes, and includes all the new features you asked for. Most of all, it truly reflects who you are as a company \u2014 as a brand \u2014 in 2019. Best of all, you don\u2019t have to worry about your website again until it\u2019s ready for a redesign a few years down the road, right? WRONG. One of the common misconceptions about a website is that once it\u2019s completed, you can move on to focus on other matters in your business. But that couldn't be further from the truth. Your website isn\u2019t meant to be a \u201cset it and forget it\u201d asset. As the digital face of your brand, it should be a living and breathing entity \u2014 like your business itself. \u201cBut my website looks and functions great! What else could it possibly need?\u201d Ideally, your website should support your overall marketing strategy by raising your profile in your industry and helping you turn leads into clients and customers. Of course, with the way that the internet and search engine algorithms work, that\u2019s not just going to happen on its own. The internet is a big place. It contains billions upon billions of web pages vying for people\u2019s attention. Your new website is basically a drop in the ocean, and with competitors doing whatever they can to get ahead, you can\u2019t just sit around hoping customers will find you on their own. After all, Google isn\u2019t just going to hand you valuable customer leads on a silver platter. To accomplish your business\u2019 digital goals and get a solid return on investment on that sleek new website you just launched, you\u2019ll also need a digital marketing strategy. A digital marketing strategy allows your website to shine \u2014 it\u2019s the best way to ensure that your business is visible to your target audience. Without digital marketing, your redesigned website is nothing but a beautifully restored classic car that is locked in a dark garage forever. By implementing a digital marketing strategy, you're making the most of your investment and ultimately adding greater value to your business as a whole. Upping Your Digital Marketing Game After a Redesign While we recommend everyone invest in digital marketing to get the most out of their website investment, there\u2019s a reason we specifically recommend it for clients who have recently launched a site. If you\u2019ve ever redesigned your site, you\u2019ve probably noticed a drop in search rankings in the weeks or months immediately following your site\u2019s launch. While frustrating, this is quite normal \u2014 especially if you made significant changes to your sitemap or content (such as deleting pages, reordering site architecture, or writing new copy). Unless your developer neglected the industry standard process of implementing redirects, the dip is generally not something to be too concerned about since it\u2019s usually just temporary. However, it can still be a bit nerve-wracking if you\u2019re a person who loves to track metrics or if your business\u2019 success is tied up in traffic performance or ecommerce sales. Luckily, with a bit of digital marketing magic, there are ways to not only shorten that traffic dip \u2014 but ensure that you\u2019re surpassing your pre-redesign benchmarks with flying colors. What Should I Prioritize in a Digital Marketing Strategy? There are a number of different strategies and tools you can use to make the most of your website investment, and most individualized digital marketing plans will use a combination of these. Here\u2019s a look at what we consider to be the five most critical digital marketing services: 1. Search Engine Optimization (SEO) Search engines like Google and Bing use complex, changing algorithms to determine which websites to display first when users do searches online. We stay on top of these trends and utilize proven holistic techniques to improve your site\u2019s search engine ranking so people who need your services can find you more easily. We also monitor your site\u2019s analytics to make sure our SEO strategies are working, and we make adjustments as needed for maximum impact. 2. Local Optimization If your business has a local, brick-and-mortar presence, we know how to utilize the localized SEO features of the Internet to get your website and brand in front of more people in your local community. 3. Pay-Per-Click (PPC) Advertising To get you in front of your target market more quickly, sites like Google, Bing and even Facebook and LinkedIn offer pay-per-click advertising to give your site even more priority with relevant searches. We know how to utilize these services to your best benefit by tailoring the ads and keywords to your desired demographic. 4. Email Marketing Email marketing often takes a backseat in digital marketing strategy, but it really, really shouldn\u2019t. Your email list is one of the most powerful marketing tools you have because it gives you the opportunity to message your prospective clients directly. Through list segmentation, marketing automation, drip campaigns, eye-catching designs, and quality content, we can craft a highly effective email marketing strategy that entices people to click through to your site and buy your products and services. 5. Social Media Promotion In a day when social media is replacing print and television as people\u2019s primary source of information, a well-crafted social media strategy is one of the best ways to reach your target market directly. Through careful research analysis coupled with excellent content curation, we can develop a marketing strategy designed to maximize your online presence in this rapidly changing environment. Contact Us Today Ready to get started? It's time to maximize your website redesign investment with a digital marketing plan. Southern Web will work with you to craft a tailor-made strategy designed to turn those investment dollars into substantial revenue. Contact us today to learn more about our digital marketing and site coaching services.