Social Media Marketing

Maximize your social media presence

Ready to get serious about growing your social media channels and building greater brand awareness? SiteCare’s social media marketing services help brands build and maintain an engaging presence on social media.

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These days, a social media strategy is critical to the success of your digital strategy.

Whether it’s promoting your original content or curating relevant third-party content, you should never miss an opportunity to engage your audience.

If you feel like you are not leveraging your social media presence as much you would like, we can help. At SiteCare, we help you manage your content promotion calendar for social media platforms like Facebook, Twitter, LinkedIn, and Instagram.

Here’s a peek at what we do:

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Onboarding and goal-setting

We kick off your social media promotion services with a thorough onboarding process that includes gathering assets and setting conversion goals

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Social media calendar planning

We populate your social media calendar with a scheduled queue of posts featuring original and/or third-party content.

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Original content creation

If your website or blog is lacking fresh content, we can help you develop original content pieces that can be promoted on your social media channels.

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Social media profile optimization

We’ll make sure your social media accounts are properly optimized to ensure you’re putting your best foot forward with your customers, followers, and fans.

Third party content curation
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Third-party content curation

Social media is supposed to be, well, social! We also help you research and identify relevant third-party content to promote on your social media channels.

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Consultation & reporting

We provide guidance and recommendations through scheduled monthly discussions and reports. Doing this allows you to track your return on investment and make data-driven decisions about the future direction of your social media promotion services.

Ready to get to work?

Contact us to learn more

What our clients say

Social media marketing FAQ

Which social media platforms should I focus on?

It really depends on your goals, your audience, and the types of content/posts you intend to share. Some platforms are better for lead generation while others are more focused on building overall followings.

As the largest social media platform, Facebook can reach a lot of people, and its advertising platform is incredibly powerful.

Twitter is great for releasing timely, up-to-the-minute updates, as well as providing customer support.

LinkedIn is great for B2B companies that are looking for leads or want to build authority in their industry through the sharing of thought leadership content.

Meanwhile, platforms like Pinterest, Instagram, and TikTok are a no-brainer for bloggers and businesses that rely heavily on visual content or have a younger target audience.

How does social media affect SEO?

While having active social media accounts will not directly affect your search engine rankings, social signals (social media engagement metrics such as likes, comments, shares, views, clicks, pins, etc) can indirectly affect rankings by increasing the overall visibility and authority of your brand. Because social signals reflect how much people are talking about and interacting with your brand, they also communicate to search engines like Google how useful or relevant a piece of content is to a user.

What kind of content should I post on social media?

This will depend on which social media platforms you choose to focus on, but generally, you can easily post the same piece of content across multiple platforms, though we do recommend having each post optimized for that platform (i.e. word count, featured image dimensions, call-to-action, etc). If you don’t have a lot of original content to share, we can help you identify third-party content to curate that is relevant and useful to your audience.

Social media marketing glossary

Boost / promote

A boosted or promoted post on social media is one wherein a company pays to have their post shown to users who are not already followers.

Community management

Community management is the umbrella under which the various aspects of a company’s handling of social media fall.

Content curation

Content curation is the organization and displaying of content other than your own, but which is relevant to a topic that pertains to your brand.

Content marketing

Content marketing is marketing or branding through the creation of original content.

Conversion

A conversion is when a visitor to your website performs certain interactions, such as signing up for a newsletter, filling out a contact form, or purchasing a product.

Click-through rate (CTR)

Click-through rate describes the percentage of people who see an ad or post and click on it.

Engagement

Engagement is any interaction with your brand or its content on social media.

Engagement rate

Engagement rate is the percentage of users who interact with a post out of all users who were exposed to it.

Evergreen content

Evergreen content is content that does not go out of date. Due to its long-term relevancy, it may be leveraged multiple times for promotion.

Fans / Followers

Fans or followers are users of a social media platform who are essentially “subscribed” to your content on a particular platform.

Handle

A handle is a person or company’s public-facing username on a social media platform.

Hashtag

Hashtags (#) are tags that allow users to find content about a specific topic from within the social media platform,

Inbound marketing

Inbound marketing is a strategy that prioritizes drawing customers in (i.e. SEO, social media), rather than reaching out to them (i.e. email marketing).

Likes / Hearts / Reactions

Likes, hearts, or reactions are units that reflect user acknowledgment and engagement with a social media content.

Meme

A meme is an internet joke or joke format, often in the form of an image with overlaid text.

Vanity URL

A vanity URL is a form of shortened URL that is used for branding purposes, often containing the brand’s name.

Verified

A verified social media account is one whose owner identity has been proven. As this is usually reserved for companies and public figures, it confers a certain status.

Grow your brand’s social media channels

SiteCare’s social media management services are designed to maximize user engagement and help you get the most mileage out of your content marketing efforts.

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