Ready to get serious about growing your social media channels and building greater brand awareness? SiteCare’s social media marketing services help brands build and maintain an engaging presence on social media.
These days, a social media strategy is critical to the success of your digital strategy.
Whether it’s promoting your original content or curating relevant third-party content, you should never miss an opportunity to engage your audience.
If you feel like you are not leveraging your social media presence as much you would like, we can help. At SiteCare, we help you manage your content promotion calendar for social media platforms like Facebook, Twitter, LinkedIn, and Instagram.
Here’s a peek at what we do:
Onboarding and goal-setting
We kick off your social media promotion services with a thorough onboarding process that includes gathering assets and setting conversion goals
Social media calendar planning
We populate your social media calendar with a scheduled queue of posts featuring original and/or third-party content.
Original content creation
If your website or blog is lacking fresh content, we can help you develop original content pieces that can be promoted on your social media channels.
Social media profile optimization
We’ll make sure your social media accounts are properly optimized to ensure you’re putting your best foot forward with your customers, followers, and fans.
Third-party content curation
Social media is supposed to be, well, social! We also help you research and identify relevant third-party content to promote on your social media channels.
Consultation & reporting
We provide guidance and recommendations through scheduled monthly discussions and reports. Doing this allows you to track your return on investment and make data-driven decisions about the future direction of your social media promotion services.
Before working with SiteCare, we were managing our SEM efforts in-house. Even with a few of us being Google Ads certified and well-versed in paid search, we acknowledged it was a heavy lift. We decided to retain SiteCare to take on these efforts for us. Within the first few months we saw our CPC drop and our conversion rate go up. We quickly recognized the management fee incurred was easily covered and then some with the ROI gained thanks to SiteCare.
Lance LambertChief Marketing Officer, Grove Bags
“Their team is diligent in pointing out what is or isn’t working well and then really diving in to figure out why.”
Alexandra HeltonAssociate Marketing Manager, Polyglass U.S.A
SiteCare has been an amazing partner to our company. They have handled our digital marketing and over the last 15 years have completed 2 websites and handled maintenance of both. I use the word partner because they share their experience with us but they listen to what we want / need to help us do business better. They also really learned who we are and what we do in an effort to make sure we are reaching our target customer. We are very happy with the work they have done and have recommended them to many friends and colleagues.
Billy CochranTP Corporate Lodging
With the exceptional guidance and patience of SiteCare, we have evolved our website and digital marketing to levels we did not believe we could. Beyond a coach, we consider the folks at SiteCare members of our team.
Scott LellingDirector of Strategic Marketing, Polyglass U.S.A., Inc.
I've booked eight successful meetings off this campaign and have already signed two clients, and have three contracts pending. Your service has single-handedly transformed my business and I just wanted to say a massive thank you. This is power! I had to hire another freelance copywriter today to keep up with the load. I'm so happy.
Hila BouzaglouFounder, Shelf
I have booked a number of great meetings this month, and there is a lot of interest thanks to you. I've got more than 23 interested leads to follow-up with!
Nicci StewartCEO, The Why Effect
PAUSE PLEASE! Please put a pause on the campaigns, I can't keep up with all the leads! As soon as I've caught my breath again, I'll let you know to start the campaigns again.
Craig RodneyBusiness Coach
I started with SiteCare back in 2015 and have been with them ever since! Before working with SiteCare, I handled all of my own web design and SEO, and I didn’t believe I needed an SEO company. Wow was I wrong. After Google unrolled the 2011 Panda update my website slowly went from the 1st page of all major search engines to being practically nonexistent in the search results. Not only did SiteCare get my website back to the first page of Google, they cleaned up all the negative backlinks and other “black hat” SEO methods that I had been using for years. I’m truly thankful to the whole team at SiteCare for all that they do. I would highly recommend SiteCare to my friends, family, neighbors and strangers!
Justin GilmoreFounder, National ATM Wholesale
SiteCare has been a trusted partner and an extension of our marketing team for years. They helped us convert an outdated and hard-to-manage website to the WordPress platform, making it more SEO friendly, modern, and easy to navigate. As a result, our site saw an increase in organic traffic and valuable leads captured with the new Pardot integration. Overall, we're happy to have this knowledgeable team on our side to achieve our goals.
Andrew EklindMarketing Manager, Miura America
Social media marketing FAQ
Which social media platforms should I focus on?
It really depends on your goals, your audience, and the types of content/posts you intend to share. Some platforms are better for lead generation while others are more focused on building overall followings.
As the largest social media platform, Facebook can reach a lot of people, and its advertising platform is incredibly powerful.
Twitter is great for releasing timely, up-to-the-minute updates, as well as providing customer support.
LinkedIn is great for B2B companies that are looking for leads or want to build authority in their industry through the sharing of thought leadership content.
Meanwhile, platforms like Pinterest, Instagram, and TikTok are a no-brainer for bloggers and businesses that rely heavily on visual content or have a younger target audience.
How does social media affect SEO?
While having active social media accounts will not directly affect your search engine rankings, social signals (social media engagement metrics such as likes, comments, shares, views, clicks, pins, etc) can indirectly affect rankings by increasing the overall visibility and authority of your brand. Because social signals reflect how much people are talking about and interacting with your brand, they also communicate to search engines like Google how useful or relevant a piece of content is to a user.
What kind of content should I post on social media?
This will depend on which social media platforms you choose to focus on, but generally, you can easily post the same piece of content across multiple platforms, though we do recommend having each post optimized for that platform (i.e. word count, featured image dimensions, call-to-action, etc). If you don’t have a lot of original content to share, we can help you identify third-party content to curate that is relevant and useful to your audience.
Social media marketing glossary
Boost / promote
A boosted or promoted post on social media is one wherein a company pays to have their post shown to users who are not already followers.
Community management is the umbrella under which the various aspects of a company’s handling of social media fall.
Content curation is the organization and displaying of content other than your own, but which is relevant to a topic that pertains to your brand.
Content marketing is marketing or branding through the creation of original content.
A conversion is when a visitor to your website performs certain interactions, such as signing up for a newsletter, filling out a contact form, or purchasing a product.
Click-through rate (CTR)
Click-through rate describes the percentage of people who see an ad or post and click on it.
Engagement is any interaction with your brand or its content on social media.
Engagement rate is the percentage of users who interact with a post out of all users who were exposed to it.
Evergreen content is content that does not go out of date. Due to its long-term relevancy, it may be leveraged multiple times for promotion.
Fans / Followers
Fans or followers are users of a social media platform who are essentially “subscribed” to your content on a particular platform.
A handle is a person or company’s public-facing username on a social media platform.
Hashtags (#) are tags that allow users to find content about a specific topic from within the social media platform,
Inbound marketing is a strategy that prioritizes drawing customers in (i.e. SEO, social media), rather than reaching out to them (i.e. email marketing).
Likes / Hearts / Reactions
Likes, hearts, or reactions are units that reflect user acknowledgment and engagement with a social media content.
A meme is an internet joke or joke format, often in the form of an image with overlaid text.
A vanity URL is a form of shortened URL that is used for branding purposes, often containing the brand’s name.
A verified social media account is one whose owner identity has been proven. As this is usually reserved for companies and public figures, it confers a certain status.
Grow your brand’s social media channels
SiteCare’s social media management services are designed to maximize user engagement and help you get the most mileage out of your content marketing efforts.