Learn with SiteCare

We don’t build prospects lists due to the low response and conversion rates we see when sending emails to these lists. We know reaching out to a warm audience, yields 5 to 10 times better response rates. If you do require prospects lists to be built, we can introduce you to a few of our trusted partners who can build prospecting lists for you.

No, we send our emails through your email account. Because all emails we send are sent from your email address, you’ll even see them in your “Sent” folder.

Cleaning up your email list improves the deliverability rate of your emails and strengthens your domain’s reputation by decreasing bounce rates, increasing open and click rates, and reducing spam complaints. Purging your list of unengaged subscribers also empowers you with more accurate reporting data and can even save you money if your email marketing service charges you per subscriber.

Generally, we recommend scrubbing your email list every year to get rid of any invalid email addresses and potentially remove email addresses that haven’t opened any of your emails in the past 6 months.

• An out-of-office reply is automated and can be sent for various reasons that wouldn’t count as a bounce or a reply. A bounce occurs when the email couldn’t be delivered for whatever reason – an out-of-office is actually a confirmation that someone has received the email; they just haven’t been able to read it.
• Keep tabs on these auto-replies and take note of when they occur most often. An out-of-office isn’t a stop sign, though! In fact, it would be a good idea to channel these replies into a follow-up flow, allowing you a second (and third) chance of reaching someone who hasn’t seen your email yet and is likely returning to an overflowing inbox after their mid-year break.

• When a prospect replies, we ask that you keep the reply in your inbox for 24 hours so that our software can pick up the reply and remove the prospect from the sequence, ensuring that they no longer receive any more emails. Clients can then take over the conversation and reply to the prospect like any other email. From here on, it is up to the client to foster the conversation with the prospect.
• If a prospect responds negatively, unfortunately, this is part and parcel of cold emailing. It will happen. We recommend just leaving the reply in your inbox for 24 hours so that our software can pick up the reply and remove the prospect from the sequence, ensuring that they no longer receive any more emails, and not responding. Once a prospect has responded, and the reply has been left in the inbox for 24 hours, that is the end of the campaign for them and they will no longer receive any communications

Both types of campaigns have the same goal: getting the customer from their current point into a stage where they’re accepting your meeting request and using your service or product.

The key difference is that the email drip campaign customer opted into your subscriber list, while the cold email campaign audience consists of leads you seek out.

We’ve put together a comprehensive guide to explain SiteCare’s process and everything you need to know about cold email marketing.

Google’s algorithm cleverly uses links to rank websites. A variety of variables are considered; however, some of the factors that are considered by the Algorithm are whether it is from a trusted and relevant source. The ideal link sends relevant, targeted traffic from one site to another.

Links are one of the top three ranking factors. To create a good SEO strategy, it is important to consider that it is not the quantity of the links that matter, but rather the quality. The ideal link-building strategy should aim to include as many quality links as possible.

Although there is no specific number of characters required in a title tag, Google usually displays the first 50 to 60 characters when delivering search results based on the screen size you are using. If the title tag is longer than 60 characters, important elements of the title might be lost, such as the keywords or a call to action.

Traditionally, title length was measured in character length; today, search engines measure the length of a title tag in pixels, the smallest building block of your screen. The minimum suggested length of a title tag is 285 pixels; this would equal rough 30 characters. In terms of the maximum length, 575 pixels would be the max, which equates to 60 characters in length.

Including your brand name in a title tag could help create title tags, as long as it’s short and catchy. This allows people to see consistency and builds brand awareness. That said, don’t include your brand name on every title tag; these are called ‘boilerplate titles’ and aren’t always needed.

There are roughly seven search engines that are used today across the world. These range from sheer numbers to be the only search engine available. These are the most commonly used search engines:

1. Google
2. Bing
3. Baidu (Chinese search engine – This is due to the large population in China)
4. Yandex (Russia)
5. DuckDuckGo
6. Yahoo!
7. Contextual Web Search

Another to mention would be Yippy Search. This search engine is focused on uncovering or locating hard-to-find information typically located within the deep web.

No, it would be best if you focus your optimization efforts with humans in mind first.

Once you have created and optimized content for people, you can look at the search engines. Google is the most popular search engine but don’t forget about Bing or DuckDuckGo.

Long-tail keywords are terms that contain three or more words. The intention is typically more transactional in nature.

The answer here is to focus on quality over quantity. Freshness is a factor that search engines consider, but the quality is far more important in the long run.

To better understand how often you should be publishing content, you need to review what your competitors are doing. How often are they publishing content, and can you match the same amount of posts per day or week? If not, ensure that you are creating valuable content as often as time allows you.

Again, review what your competitors are doing in terms of content length. Studies have shown that the top ten sites ranking on page one have an average word count of 1,447 words on average. However, this is not the rule. The more direct answer is how long it takes to answer the question as directly and concisely as possible. It’s also important to think about how much value you can add with a longer-form piece of content.

The starting point is understanding what people are searching for (keywords) and how you can solve their problems.

The next starting point would be to do an SEO audit on your website to gauge where there is room for improvement. Setting the foundation is critical to a successful SEO strategy.

No, SEO is not dead. Tactics and methods within the search engine optimization field have changed, and new tactics are available, but as long as people use search engines, SEO is still going strong.

If your website runs on WordPress, you may already be familiar with categories and tags, which are used to organize your content by topic. Establishing a logical taxonomy for your content is critical, but maintaining that taxonomy can sometimes go off the rails. If you aren’t sure if you are using WordPress categories and tags correctly, never fear. We can help you audit and reorganize your categories and tags.

Yes. Negative SEO can hurt your website for years to come, but our team can help you fight back against these attacks by disavowing malicious backlinks, creating great content, and making sure you are employing white hat tactics going forward.

According to a study conducted by Ignite Visibility, the top three positions are good rankings according to the CTR. We have highlighted this below:

• Position one sees a CTR of 43.32%
• Position two sees a CTR of 37.36%
• Position 3 sees a CTR of 29.90%

While we often target the top three positions on a results page, we need to be ranking in these positions for the right keyword. It is pointless ranking in the top 3 for a set of keywords that do not target the right audience or search intent. Focus on the audience and search intent before rankings.

Short for “content management system,” a CMS is software designed to manage and publish online content on a website. Whether used for handling written content, photos, graphics, videos, music, or all of the above, a CMS is crucial for empowering non-developers to create and maintain a successful website or blog regardless of their technical experience and knowledge.

Brute-force login attempts, DDOS attacks, Backdoors, Pharma hacks, SQL injections, Malicious redirects, Cross-site scripting attacks.

The WordPress Security Team resolves some security threats with automated security enhancements. These enhancements update and install automatically, with no action required from the site owner or administrator.

When a new release becomes available, a notification will appear on your site dashboard to alert you to upgrade your WordPress software.

After a manual upgrade, you will be redirected to the About WordPress screen for details of changes. You will receive an email after an automatic update has been completed detailing the changes.

If your website runs on WordPress, you may already be familiar with categories and tags, which are used to organize your content by topic. Establishing a logical taxonomy for your content is critical, but maintaining that taxonomy can sometimes go off the rails. If you aren’t sure if you are using WordPress categories and tags correctly, never fear. We can help you audit and reorganize your categories and tags.