Email lead generation is an outbound lead generation strategy that uses cold emails to find new customers.
Ask any salesperson, and they’ll tell you that booking a sales conversation with a prospective customer is like striking gold. Zoom, video, or face-to-face sales meetings help build rapport and a foundation of trust with potential customers, while products and services are that much easier to present and explain in person.
That said, finding and reaching potential leads who are interested in a sales meeting is an ongoing challenge for both marketing teams and sales teams alike. This is where email lead generation, or cold email marketing, can serve as an effective strategy for targeting and creating new and receptive leads for your business.
Email lead generation entails collecting contact information for potential customers — what we call ‘cold email prospecting’ — who can then be contacted via a cold email campaign strategy. Follow-ups with leads are done through a sequence of automated emails aimed at nurturing the new relationship while prompting them to join the sales conversation. We’ve put together a short but comprehensive guide to answer some of the more frequent questions about email lead generation.