On-page SEO is the practice of optimizing your website to improve its visibility within search results pages.
SEO, or search engine optimization, is a broad set of practices that are broken down into smaller components, including off-page, local, technical, and on-page SEO elements.
- Off-site SEO focuses on building the popularity or authority of a domain or page by building links and optimizing digital assets. In short, it is focused on brand assets that are not website-related.
- Local SEO is the practice of optimizing the visibility of a business within a particular geographical area. This involves optimizing business listings such as Google My Business or Yelp profiles.
- Technical SEO involves optimizing how search engines, like Google and Bing, access and index your site. It further looks at site speed, schema markup, and the structure of the site.
This article focuses on search engine optimization efforts for on-page SEO, outlining the most important elements of on-site SEO and explaining why each of these components is critical.