Off-page SEO tactics communicate to search engines that your website is important to others on the web.
Search engine optimization (SEO) can be divided into two different strategies: on-page SEO and off-page SEO. Many see off-page SEO as synonymous with link building, but it goes well beyond that. In this guide, we’ll touch on all the elements of off-page SEO, including techniques, best practices, and the value of off-page SEO implementation.
Social media is an interactive digital tool that quickly allows people to create and share content with the public. Facebook, Twitter, Youtube, and Instagram are some of the most popular social media channels.
There’s a strong correlation between the social signals a piece of content gets and how its corresponding website ranks on a search engine results page. Examples of social signals are likes, dislikes, shares, votes, pins, views, etc. — i.e., metrics that help showcase a certain piece of content’s popularity and reach.
Social media can impact your SEO in many ways, including increasing online visibility and traffic to your website, give you more authority and brand recognition, maximize your content distribution and content lifespan, as well as improve local SEO.