We help you reach current and prospective customers through custom email marketing services and an easy-to-use platform.
Give your subscribers the right information at the right time. We can help you create and set up drip campaigns, which are pre-written sequences that automatically trigger based on user actions or specific timeframes.
Tap into the power of email marketing with engaging newsletters sent out on a weekly or monthly basis. At your direction, we take on the heavy lifting of planning, writing, and formatting engaging content for sales newsletters or internal company bulletins.
Cold email lead generation
Our hyper-focused cold email lead generation campaigns that will help you get more meetings with your ideal customers and super-charge your sales.
With the exceptional guidance and patience of SiteCare, we have evolved our website and digital marketing to levels we did not believe we could. Beyond a coach, we consider the folks at SiteCare members of our team.
Scott LellingDirector of Strategic Marketing, Polyglass U.S.A., Inc.
Email marketing glossary
A hard bounce is an unsolvable or permanent reason undeliverability, such as a non-existent subscriber address or blocked delivery by the server.
A soft bounce renders an email undeliverable, and can occur for a number of reasons, but is a temporary problem.
The CAN-SPAM Act of 2003 is a law that establishes the standards for sending commercial marketing messaging online. The CAN-SPAM acronym stands for “Controlling the Assault of Non-Solicited Pornography And Marketing.”
Deliverability is the overall likelihood that mass marketing emails will reach inboxes based on a domain’s sending reputation and proper CPF and DKIM authentication.
A drip campaign is an automated email marketing sequence consisting of a string of messages sent according to specifically timed intervals or conditional settings.
The page a user arrives to after clicking a link within an email.
The open rate is a percentage of recipients who opened an email compared to the total number of emails delivered.
When a subscriber opts in, or subscribes, they are specifically choosing to receive communications from a campaign or company.
When a subscriber opts out, or unsubscribes, they are specifically choosing to stop receiving marketing messages from a campaign or company.
Personalization refers to the practice of adding elements to communications that are specific to the people receiving them, such as their name or company.
Plain text email
A plain text message contains no HTML formatting. It is useful for recipients using screen readers or email clients that do not support rich text formatting.
Rich text email
Emails in rich text format have adjustable text options, but are less complex than HTML.
Segmentation refers to a more specific targeting of marketing messages toward a specific “segment” of your overall list — such as their industry, engagement status, date subscribed, etc.
This type of message is sent to users after specific actions are taken, in relation to the action taken. This could include notifications about password changes or receipts of purchase.
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