Lead Generation

Maximize your most valuable marketing tool — your website

Amplify brand exposure, reach new customers, and generate more leads and sales with a results-driven lead generation strategy from SiteCare.

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No matter your business’ size, scope, or industry, a comprehensive, buyer-focused digital marketing strategy is vital for driving traffic and revenue. Of course, not every company has the resources, expertise, or tools to execute such an involved endeavor.

That’s where SiteCare comes in.

We specialize in helping businesses grow online with search engine optimization, local search optimization, email marketing, pay-per-click management, social media marketing, and content marketing.

Get custom-tailored digital marketing recommendations

There is no “one size fits all” approach to lead generation. We customize our lead generation campaigns based on the strategic business goals of our clients, which range from large corporations and international brands to small business owners, bloggers, and influencers.

Invest in marketing tactics that actually drive leads and sales

The ultimate goal of your marketing efforts isn’t about driving more traffic to your site — it’s about generating leads and sales. We don’t want to waste your time or money by focusing on marketing efforts that sound nice but aren’t going to result in a return on investment.

That’s why we establish benchmarks at the beginning of every campaign, back up our recommendations with solid research, and provide progress reports on a weekly and quarterly basis. These actionable reports allow you to track your return on investment and make smart, data-driven decisions about the future of your digital marketing strategy.

Bridge the gap between marketing and development

There’s a limit to what kind of marketing goals you can achieve if your website doesn’t have a solid foundation upon which to build. SiteCare’s marketing strategies pair nicely with our WordPress maintenance and hosting services, and our lead generation team works closely with our team of WordPress developers and tech support staff to implement any technical recommendations requiring web design, web development, or user experience tweaks.

Stay ahead of the digital marketing curve

SiteCare is here to make sure your business is able to adapt to the ever-evolving nature of search engine algorithms, social media platforms, ecommerce, email marketing, and content marketing trends.

Our expert lead generation team members are certified in Google Analytics, Google Ads, Facebook Ads, and Bing Ads, and SiteCare itself is an official Google Partner agency.

What our clients say

SiteCare has been an amazing partner to our company. They have handled our digital marketing and over the last 15 years have completed 2 websites and handled maintenance of both. I use the word partner because they share their experience with us but they listen to what we want / need to help us do business better. They also really learned who we are and what we do in an effort to make sure we are reaching our target customer. We are very happy with the work they have done and have recommended them to many friends and colleagues.

Billy Cochran TP Corporate Lodging

With the exceptional guidance and patience of SiteCare, we have evolved our website and digital marketing to levels we did not believe we could. Beyond a coach, we consider the folks at SiteCare members of our team.

Scott Lelling Director of Strategic Marketing, Polyglass U.S.A., Inc.

I've booked eight successful meetings off this campaign and have already signed two clients, and have three contracts pending. Your service has single-handedly transformed my business and I just wanted to say a massive thank you. This is power! I had to hire another freelance copywriter today to keep up with the load. I'm so happy.

Hila Bouzaglou Founder, Shelf

I have booked a number of great meetings this month, and there is a lot of interest thanks to you. I've got more than 23 interested leads to follow-up with!

Nicci Stewart CEO, The Why Effect

PAUSE PLEASE! Please put a pause on the campaigns, I can't keep up with all the leads! As soon as I've caught my breath again, I'll let you know to start the campaigns again.

Craig Rodney Business Coach

I started with SiteCare back in 2015 and have been with them ever since! Before working with SiteCare, I handled all of my own web design and SEO, and I didn’t believe I needed an SEO company. Wow was I wrong. After Google unrolled the 2011 Panda update my website slowly went from the 1st page of all major search engines to being practically nonexistent in the search results. Not only did SiteCare get my website back to the first page of Google, they cleaned up all the negative backlinks and other “black hat” SEO methods that I had been using for years. I’m truly thankful to Justin, Drew, Dustin, Kate, Catie and the whole team at SiteCare for all that they do. I would highly recommend SiteCare to my friends, family, neighbors and strangers!

Justin Gilmore Founder, National ATM Wholesale

SiteCare has been a trusted partner and an extension of our marketing team for years. They helped us convert an outdated and hard-to-manage website to the WordPress platform, making it more SEO friendly, modern, and easy to navigate. As a result, our site saw an increase in organic traffic and valuable leads captured with the new Pardot integration. Overall, we're happy to have this knowledgeable team on our side to achieve our goals.

Andrew Eklind Marketing Manager, Miura America

Our lead generation services

Search Engine Optimization (SEO)

Our search engine optimization strategies are designed to drive more Google and Bing organic search engine traffic to your website and deliver quality leads and sales for your business. From on-page SEO to off-page SEO, we employ a diverse range of tactics to foster success in your website’s search engine rankings as well as provide you with valuable ROI data that clearly demonstrates that success.

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WHAT WE DO

Technical SEO improvements
Buyer-intent keyword research
Website content audits
Website taxonomy reviews
Content topic cluster development
SEO content creation
Landing page creation
Link building
Conversion rate optimization

Local Search Optimization

Local SEO is a lot like regular SEO, except the goal of a local SEO strategy is to optimize your brand’s visibility in Google and Bing organic search engine results that have a local search intent. Take a peek at what is included in our local SEO strategies.

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WHAT WE DO

Local listing setup and optimization
Ongoing local listing management
Online reputation management
Citation building
Listing suppression
Mobile optimization for local SEO

Email Marketing

Dynamic, professional email marketing is one of the most effective tactics for generating leads and communicating with both existing and potential customers. When you partner with SiteCare, we can show you how to harness the power of email marketing to grow your leads, prospects, and customers.

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WHAT WE DO

Email capture strategy
Custom template design
Email campaign creation
Drip campaigns
Transactional emails
Email list management

Pay-Per-Click Management

One of the best ways to increase qualified website traffic is with a well-crafted pay-per-click (PPC) advertising campaign on popular search engines, like Google and Bing, as well as thriving social media platforms, like Facebook and LinkedIn. SiteCare focuses on the most critical aspects of your campaign to provide a positive return on investment.

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WHAT WE DO

Ad campaign setup and optimization
Daily bid management
Building negative keywords
Paid ad copywriting
Landing page creation
Conversion tracking

Content Marketing

Content is the bread and butter of any successful marketing strategy. Engaging, quality content helps you drive more website traffic, build greater brand awareness in your target audience, and convert potential customers into new customers.

At SiteCare, we offer professional content creation services for a wide range of applications.

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WHAT WE DO