Content strategy There is no doubt that high-quality content creation is critical to the success of your digital marketing strategy. That said, without a solid content strategy in place to guide your efforts, you might find yourself treading water (or even sinking). Our team drills down into the nuts and bolts to create a winning content strategy based on your business goals, existing content infrastructure and assets, and the needs of your target audience.
Blog content Publishing a steady influx of high-quality blog content that is optimized for search helps establish your brand as an authority in your industry, drive more traffic and leads to your site, and provide valuable insight to customers preparing to make a purchase. SiteCare’s blog content strategies make sure you’re focusing on creating content tied to head keyword topics that will actually move the needle.
Website page content The content on your website should be timeless, persuasive, and above all, actionable. When we’re telling your brand’s story, we want to not only demonstrate the value of what you offer — we want the user to take their next step in the sales funnel. That’s why we leverage user experience tools, search engine optimization best practices, and conversion optimization tactics to guide the structure and content on each page.
Specialty marketing assets Transform curious window-shoppers into converted customers. Timeless digital collateral and lead magnets like case studies, infographics, eBooks, and other specialty marketing assets allow you to demonstrate the value of your business’ products, services, or ideas and build trust with your target audience.
Email marketing From weekly newsletters to automated drip campaigns, email marketing is one of the most effective avenues for reaching potential new customers and engaging with your existing network.
Social media Keep your social media channels brimming with engaging, relevant posts and on-brand visual imagery. We draw from your blog archive, internal sales/marketing initiatives, and third-party content in your industry to curate a cohesive social media presence on Facebook, LinkedIn, Instagram, and Twitter.