Content Marketing

Content strategies that convert

Boost your site’s traffic, leads, and sales with professional content marketing that brings out the best in your brand.

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Great content doesn’t just materialize out of thin air — it requires time, effort, and skill.

SiteCare’s content marketing services are for businesses that understand the importance of high-quality, actionable content but do not have the resources to hire an entire in-house team devoted to content.

At SiteCare, content marketing is the thread that ties all of our lead generation services together. Whether you need help building or refining your website’s content strategy, or you require new content created to support your SEO, PPC, email, social media, or other marketing efforts, our professional content marketers and writers have your back.

Educate and connect to your audience

From blog articles to cold sales emails, the primary goal of content creation is to provide your target audience with valuable information or an unbeatable opportunity they can’t ignore. When that’s done effectively, the other pieces of the puzzle — conversions, leads, sales, ad revenue, brand loyalty — fall into place.

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Improve your search visibility

Cultivating an archive of high-quality content about topics related to your industry or niche helps increase your search engine visibility for keywords related to those topics. The more search visibility you have, the more traffic and conversions you are likely to receive.

Get the most of your content with CRO

Sometimes even great content flops, but that doesn’t mean you give up on it. Infusing your content marketing efforts with conversion rate optimization tricks like A/B testing and heatmapping can help you transform your “meh” content into lead-generating powerhouses.

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Our content marketing services

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Content strategy

There is no doubt that high-quality content creation is critical to the success of your digital marketing strategy. That said, without a solid content strategy in place to guide your efforts, you might find yourself treading water (or even sinking). Our team drills down into the nuts and bolts to create a winning content strategy based on your business goals, existing content infrastructure and assets, and the needs of your target audience.

  • Content audits
  • Taxonomy clean-up
  • Keyword research
  • Content gap analysis
  • SEO titles & meta descriptions
  • Editorial calendars
  • User experience (UX) review
  • Conversion optimization
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Blog content

Publishing a steady influx of high-quality blog content that is optimized for search helps establish your brand as an authority in your industry, drive more traffic and leads to your site, and provide valuable insight to customers preparing to make a purchase. SiteCare’s blog content strategies make sure you’re focusing on creating content tied to head keyword topics that will actually move the needle.

  • Long-form articles
  • Short-form articles
  • Interviews/Q&As
  • Blog refreshes
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Website page content

The content on your website should be timeless, persuasive, and above all, actionable. When we’re telling your brand’s story, we want to not only demonstrate the value of what you offer — we want the user to take their next step in the sales funnel. That’s why we leverage user experience tools, search engine optimization best practices, and conversion optimization tactics to guide the structure and content on each page.

  • Service pages
  • Product descriptions
  • Targeted landing pages
  • FAQs
  • Micro-copy
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Specialty marketing assets

Transform curious window-shoppers into converted customers. Timeless digital collateral and lead magnets like case studies, infographics, eBooks, and other specialty marketing assets allow you to demonstrate the value of your business’ products, services, or ideas and build trust with your target audience.

  • Case studies
  • Infographics
  • eBooks
  • White papers
  • Press releases
  • Video scripts
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Email marketing

From weekly newsletters to automated drip campaigns, email marketing is one of the most effective avenues for reaching potential new customers and engaging with your existing network.

  • Newsletters
  • Drip campaigns
  • Transactional emails
  • Cold emails
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Social media

Keep your social media channels brimming with engaging, relevant posts and on-brand visual imagery. We draw from your blog archive, internal sales/marketing initiatives, and third-party content in your industry to curate a cohesive social media presence on Facebook, LinkedIn, Instagram, and Twitter.

  • Social media copywriting
  • Content curation
  • Social-optimized graphics

What our clients say

Content marketing glossary

A/B testing

A/B testing, or split testing, is the comparison of variations of ads or content against one another to determine overall effectiveness.

Blog

A blog is a form of publishing on the web, generally of greater length and depth than a typical post on a social media platform.

Bounce rate

Bounce rate measures the percentage of bounced sessions on your website.

Case study

A case study is an actual example of something that happened and can provide information or insight to a similar situation.

Content management system (CMS)

A content management system is a platform which allows a person without coding capability to manage and edit a website.

Conversion

A conversion is when a visitor to your website performs certain interactions, such as signing up for a newsletter, filling out a contact form, or purchasing a product.

Conversion rate optimization

Conversion rate optimization is the strategy of obtaining more conversions relative to the percentage of visitors.

Duplicate content

Duplicate content is content that is the same across domains or individual pages of a domain.

Editorial calendar

An editorial calendar is used to track and schedule the creation and publishing of content.

Inbound marketing

Inbound marketing is a strategy that focuses on drawing customers in, rather than reaching out to them.

Internal links

Internal links are hyperlinks connecting two pages on a single website.

Infographic

Infographics, a portmanteau of “information” and “graphics,” are graphical representations of data and information.

Landing page

A landing page is the page a user arrives to after clicking on an advertisement or a link within a search engine results page.

Long tail keyword

Long tail keywords are hyper-specific search engine queries consisting of three or more words that are often lower in search volume but possess more refined search intent.

Search engine optimization (SEO)

Search engine optimization (SEO) is the long-term process of enhancing a website and its content to rank for certain keywords on search engines like Google.

Thin content

Thin content is content that is considered by Google to have “little to no value” due to its length or lack of substance.

Topic cluster

A topic cluster is an SEO content approach that focuses on creating and interlinking content based around a broader topic instead of churning out content targeting specific keywords.

Invest in content marketing that works

SiteCare’s team of content strategists, copywriters, and SEO experts are here to help.

Get in touch
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