1. Kick-off call and strategy guideFollowing an in-depth discovery call, the client receives a custom-tailored strategy guide that outlines the specific needs and goals of the campaign.
2. Email sequence and list creationSiteCare begins assembling a list of high-value prospects and crafting a custom email sequence that speaks directly to the client’s target audience.
3. Email delivery setup and testingAfter setting up software to send emails on the client’s behalf, the email sequence is tested in various email clients and against multiple spam filters to help ensure a smooth launch.
4. Lead management and optimizationOnce the campaign launches, emails are sent to prospects to invite them to a specific call to action, and any responses are tracked and synchronized within the client’s CRM. SiteCare’s lead generation team continues to test and improve the email sequence each month and expand the list of email prospects.
How do you build prospect lists? Do you buy lists?We start by getting crystal clear on who your ideal client is — their business type, job title, company size, location, etc. Once we have that information, we assign a dedicated prospector to you, who ventures out to hunt for your ideal client’s contact details. And no, we do not buy lists due to their poor accuracy rate. We don’t want to waste our clients’ time with low-quality leads.Do you use a third-party service to deliver emails?No, we send our emails through your email account. Because all emails we send are sent from your email address, you’ll even see them in your “Sent” folder.Why is it important to clean up my email list?Cleaning up your email list improves the deliverability rate of your emails and strengthens your domain’s reputation by decreasing bounce rates, increasing open and click rates, and reducing spam complaints. Purging your list of unengaged subscribers also empowers you with more accurate reporting data and can even save you money if your email marketing service charges you per subscriber.How often should I clean up my email list?Generally, we recommend scrubbing your email list every year to get rid of any invalid email addresses and potentially remove email addresses that haven’t opened any of your emails in the past 6 months.Do “out-of-office” replies count as replies or bounces in a cold email outreach campaign?An out-of-office reply is automated and can be sent for various reasons that wouldn’t count as a bounce or a reply. A bounce occurs when the email couldn’t be delivered for whatever reason – an out-of-office is actually a confirmation that someone has received the email; they just haven’t been able to read it.Keep tabs on these auto-replies and take note of when they occur most often. An out-of-office isn’t a stop sign, though! In fact, it would be a good idea to channel these replies into a follow-up flow, allowing you a second (and third) chance of reaching someone who hasn’t seen your email yet and is likely returning to an overflowing inbox after their mid-year break.Where do you find the prospects?Our team largely finds prospects using LinkedIn Sales Navigator.What happens when a prospect replies?When a prospect replies, we ask that you keep the reply in your inbox for 24 hours so that our software can pick up the reply and remove the prospect from the sequence, ensuring that they no longer receive any more emails. Clients can then take over the conversation and reply to the prospect like any other email. From here on, it is up to the client to foster the conversation with the prospect.If a prospect responds negatively, unfortunately, this is part and parcel of cold emailing. It will happen. We recommend just leaving the reply in your inbox for 24 hours so that our software can pick up the reply and remove the prospect from the sequence, ensuring that they no longer receive any more emails, and not responding. Once a prospect has responded, and the reply has been left in the inbox for 24 hours, that is the end of the campaign for them and they will no longer receive any communicationsWhat is the difference between email drip campaigns and cold email campaigns?Both types of campaigns have the same goal: getting the customer from their current point into a stage where they’re accepting your meeting request and using your service or product.The key difference is that the email drip campaign customer opted into your subscriber list, while the cold email campaign audience consists of leads you seek out.What is the difference between a domain name and an IP address?A domain name is the website name that online users type into a browser to access a website on the internet. SiteCare’s domain name, for example, is sitecare.com.Web browsers need these domain names to be translated into Internet Protocol (IP) addresses so that machines can connect and interact with each other across the internet. To be understood by other machines, IP addresses are numerical (made up of a string of numbers) and difficult to memorize, which is why domain names were created instead.The internet’s Domain Name System (DNS) is a directory that holds records of all existing website domain names and their matching IP addresses to find resources (like web pages) online.