Email Lead Generation

Book more (and better) sales meetings

Get your sales team in front of your ideal customers with SiteCare’s B2B email lead generation services.

Increase the flow of high-quality B2B leads to your sales team.

It’s time to get serious about generating new leads and booking sales conversations. You can’t just sit around waiting and hoping for the perfect prospects to come to you. You have to put yourself out there.

The numbers don’t lie — businesses that are proactive about nurturing their leads see a 20% average increase in sales.

Unfortunately, not many businesses have the resources, time, or experience to run their own outbound lead generation campaign. That’s why it pays to partner with SiteCare. We’ll build a high-quality sales target list for you, craft engaging automated cold email sequences, and deliver new business relationships directly to your inbox.

Target the right prospects

When it comes to booking sales meetings, finding high-quality prospects is half the battle. You need to target the right people and approach them the right way, to stand any chance of booking more sales meetings.

We don’t want you wasting your time chasing the wrong prospects, which is why our prospectors conduct highly targeted prospect research to ensure that we are delivering a list with only the most relevant and fresh contacts. We like to call it “YES list” because we want you to go “Yes, yes, and yes. I want all of these people in the list as clients!”

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Bring warmth to cold emails

We’ve all received a bunch of really awkward, terribly written cold emails before (“Dear Sir/Madam, we offer you best price on software development services.”), but the fact is that cold emails don’t always have to be so … cold.

Our copywriters have mastered the art of writing warm, engaging copy for email campaigns, and we have a number of different email formulas and sequences we’ve built and tested that continue to deliver successful results for ourselves and our clients.

Seamlessly integrate with your CRM

As much as you might like to use your email inbox as a to-do list, a little redundancy never hurt anyone. If a prospect responds to your email and you’ve started an email conversation with them, having a CRM in place to track your leads prevents any potential sales from inadvertently falling through the cracks.

We can automatically import all positive replies as leads into your CRM system of choice — Pipedrive, Salesforce.com, HubSpot, Copper, Trello, Google Sheets, you name it.

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Optimize for continuous success

We continuously monitor email replies, adjust subject lines, test different messaging, and generally do everything we can to increase the number of positive replies to you. Each week, we generating more prospects, optimize your messaging, and send new emails so that you can enjoy a steady stream of new business prospects.

Clean, verify, and enrich your email list

As your email list grows over time, the quality of your data inevitably deteriorates as subscriber information becomes outdated or stale. That’s where our list cleaning and data enrichment services come in.

List cleaning

With our email list cleaning and verification service, we help boost your email deliverability and increase the ROI of your email campaigns by scrubbing your email list of any low-quality and invalid email addresses.

Data enrichment

Our data enrichment service maximizes the quality of your email list by seeking out more information about your subscribers, including their full name, job title, company, or LinkedIn profile. This additional data allows you to further personalize and segment your email list.

How it works

SiteCare’s email lead generation services get your name, your brand, and your services in front of your ideal clients so you can book more (and better) sales meetings.

1. Kick-Off Call & Strategy Guide

Following an in-depth discovery call, the client receives a custom-tailored strategy guide that outlines the specific needs and goals of the campaign.

2. Email Sequence & List Creation

SiteCare begins assembling a list of high-value prospects and crafting a custom email sequence that speaks directly to the client’s target audience.

3. Email Delivery Setup & Testing

After setting up software to send emails on the client’s behalf, the email sequence is tested in various email clients and against multiple spam filters to help ensure a smooth launch.

4. Lead Management & Optimization

Once the campaign launches, emails are sent to prospects to invite them to a specific call to action, and any responses are tracked and synchronized within the client’s CRM. SiteCare’s lead generation team continues to test and improve the email sequence each month and expand the list of email prospects.

What our clients say

I've booked 8 successful meetings off this campaign and have already signed 2 clients and 3 contracts pending. Your service has single-handedly transformed my business and I just wanted to say a massive thank you. This is power! I had to hire another freelance copywriter today to keep up with the load. I'm so happy.

Hila Bouzaglou Founder, Shelf

I had a couple of good meetings, and a lot of interest. I've got about 23 good leads for the next few months!

Nicci Stewart CEO, The Why Effect

PAUSE PLEASE! Please put a pause on the campaigns, I can't keep up with all the leads! As soon as I've caught my breath again, I'll let you know to start the campaigns again.

Craig Rodney Business Coach

Real results

Case studies and kind words about the work we do are great, but there’s nothing quite as powerful as seeing the actual results. Here are real email replies from prospects we delivered to our customers:

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Email lead generation FAQ

How do you build prospect lists? Do you buy lists?

We start by getting crystal clear on who your ideal client is — their business type, job title, company size, location, etc. Once we have that information, we assign a dedicated prospector to you, who ventures out to hunt for your ideal client’s contact details. And no, we do not buy lists due to their poor accuracy rate. We don’t want to waste our clients’ time with low-quality leads.

Do you use a third-party service to deliver emails?

No, we send our emails through your email account. Because all emails we send are sent from your email address, you’ll even see them in your “Sent” folder.

Why is it important to clean up my email list?

Cleaning up your email list improves the deliverability rate of your emails and strengthens your domain’s reputation by decreasing bounce rates, increasing open and click rates, and reducing spam complaints. Purging your list of unengaged subscribers also empowers you with more accurate reporting data and can even save you money if your email marketing service charges you per subscriber.

How often should I clean up my email list?

Generally, we recommend scrubbing your email list every year to get rid of any invalid email addresses and potentially remove email addresses that haven’t opened any of your emails in the past 6 months.

Email lead generation glossary

B2B

B2B, short for “business-to-business,” is a business model that sells to other businesses instead of typical individual consumers.

Customer acquisition cost (CAC)

Customer acquisition cost, or CAC, measures how much you’re spending per customer by dividing total money spent on marketing and sales by the amount of acquired customers.

Customer relationship management (CRM)

A CRM, which stands for customer relationship management, is an application that manages the data and interactions of a business’ customers and prospects.

Call-to-action (CTA)

A CTA is a feature that prompts a user to a conversion action.

Click-through rate (CTR)

Click-through rate describes the percentage of people who see an ad or post and click on it.

Email automation

Email automation is a strategy of using an automated process in the optimization and targeting of emails.

Email bounce rate

Email bounce rate is the rate at which emails, for whatever reason, are unable to be delivered.

Email list data enrichment

Email list data enrichment provides information about the people whose emails are on your list, such as geographical location, social media profiles, and job title.

Email list scrubbing

Email list scrubbing removes emails from your subscriber list whose users do not engage with the email content.

Email list verification

Email list verification is the determination that emails on a list are valid and will not bounce.

Inbound marketing

Inbound marketing is a strategy that prioritizes drawing customers in, rather than reaching out to them.

Lead

A lead is a potential customer who shares their information, such as contact or demographics.

Lead generation campaign

A lead generation campaign is an effort to acquire leads by generating interest in a product or service.

Outbound marketing

The opposite of inbound marketing, reaching out to customers as opposed to drawing them in.

Prospects

A prospect is a lead that has taken a deeper step into the sales funnel

Sales funnel

A sales funnel is the process that guides a visitor to follow through with a purchase.

Book more meetings with ideal clients

SiteCare’s email lead generation experts are here to help.

Get in touch