If you can answer “yes” to all of these statements below, our email lead generation services might be just the solution you’re looking for:
Your sales representatives have a contact database of at least 10,000 leads but seem to only focus on the responsive leads.
Your sales team members easily shift their sales behavior away from lead generation to order-taking or client support.
You crave consistent sales behaviors from your sales team, but find they’re either focused on low-hanging fruit or customer service requests.
You feel that with consistent appointments being set, your existing sales team could be much more productive.
Using our proven methodology, we guide our clients through an email lead generation process guaranteed to increase the number of appointments booked by your sales team. Let’s face it, your sales representatives are only human, often inconsistent, and their precious time is limited. Their time should be spent building client rapport and growing the relationship, not searching your CRM, scouring your email newsletter database, going through spreadsheets from past trade shows, writing personal emails, and remembering who to follow up with and when. Instead, let SiteCare: Write really great emails that get replies and booked meetings. Take care of all of these functions for your sales team, so it’s professional, effective, and consistent. It’s why our clients like to call us their best-kept marketing secret!
Do you build prospect lists?We don’t build prospects lists due to the low response and conversion rates we see when sending emails to these lists. We know reaching out to a warm audience, yields 5 to 10 times better response rates. If you do require prospects lists to be built, we can introduce you to a few of our trusted partners who can build prospecting lists for you. Do you use a third-party service to deliver emails?No, we send our emails through your email account. Because all emails we send are sent from your email address, you’ll even see them in your “Sent” folder. Why is it important to clean up my email list?Cleaning up your email list improves the deliverability rate of your emails and strengthens your domain’s reputation by decreasing bounce rates, increasing open and click rates, and reducing spam complaints. Purging your list of unengaged subscribers also empowers you with more accurate reporting data and can even save you money if your email marketing service charges you per subscriber. How often should I clean up my email list?Generally, we recommend scrubbing your email list every year to get rid of any invalid email addresses and potentially remove email addresses that haven’t opened any of your emails in the past 6 months. Do “out-of-office” replies count as replies or bounces in a cold email outreach campaign? An out-of-office reply is automated and can be sent for various reasons that wouldn’t count as a bounce or a reply. A bounce occurs when the email couldn’t be delivered for whatever reason – an out-of-office is actually a confirmation that someone has received the email; they just haven’t been able to read it. Keep tabs on these auto-replies and take note of when they occur most often. An out-of-office isn’t a stop sign, though! In fact, it would be a good idea to channel these replies into a follow-up flow, allowing you a second (and third) chance of reaching someone who hasn’t seen your email yet and is likely returning to an overflowing inbox after their mid-year break. What happens when a prospect replies? When a prospect replies, we ask that you keep the reply in your inbox for 24 hours so that our software can pick up the reply and remove the prospect from the sequence, ensuring that they no longer receive any more emails. Clients can then take over the conversation and reply to the prospect like any other email. From here on, it is up to the client to foster the conversation with the prospect. If a prospect responds negatively, unfortunately, this is part and parcel of cold emailing. It will happen. We recommend just leaving the reply in your inbox for 24 hours so that our software can pick up the reply and remove the prospect from the sequence, ensuring that they no longer receive any more emails, and not responding. Once a prospect has responded, and the reply has been left in the inbox for 24 hours, that is the end of the campaign for them and they will no longer receive any communications What is the difference between email drip campaigns and cold email campaigns? Both types of campaigns have the same goal: getting the customer from their current point into a stage where they’re accepting your meeting request and using your service or product. The key difference is that the email drip campaign customer opted into your subscriber list, while the cold email campaign audience consists of leads you seek out.