Search Engine Optimization

Through our emphasis on conversion tracking and conversion optimization, we are able to paint a very clear picture in our monthly reports of how your SEO strategy is progressing.

Title tags are bits of HTML that specify the title of your page, while meta description tags provide a brief summary of the page. These tags are visible in search engine results, so they play a major role in a user’s decision to click through to your site. Adding titles and meta descriptions to every page and post on your site can be tedious, but we can help you streamline the process and flag any pages and posts that fall through the cracks.

If your website runs on WordPress, you may already be familiar with categories and tags, which are used to organize your content by topic. Establishing a logical taxonomy for your content is critical, but maintaining that taxonomy can sometimes go off the rails. If you aren’t sure if you are using WordPress categories and tags correctly, never fear. We can help you audit and reorganize your categories and tags.

This term refers to tactics and techniques that sabotage a website’s search engine ranking performance. Usually these techniques are associated with intentionally malicious and unethical behavior by competitors, such as website hacks, spammy backlink building, or widespread duplicate content distribution. However, you can also suffer from negative SEO due to your own actions. If you’ve employed black hat tactics in the past, they can come back to bite you as search engines change their algorithm.

Before we get into what a rich snippet is, we first need to understand what a snippet is. Most Google search result snippets will include a URL, description, and title tag. Rich snippets, however, are search results with a bit of extra information gathered from the website. This can include a star-rating for a recipe to make it more eye-catching and increase the chances of the link being clicked on.

Short for “search engine results page,” a SERP is a page that a search engine displays after a user submits a search query. SERPs retrieve both organic search results and paid search and pay-per-click (PPC) ads.

With the increasing demand for having an online presence and global marketplace of the internet, SEO is more important today than ever. The need to stand out and appear at the top of the search results list is paramount for growing and sustaining a business in this digital era. Good SEO can be the difference between running an effective marketing campaign or even driving daily traffic to your local laundry. Search engines rely on keywords to specifically find what you are looking for. It is impossible to find important information, businesses, or websites that the user is searching without SEO. SEO ensures that search engine users can find the answers to their queries in a matter of seconds. One could even see it as a natural online order. Without it, the internet would be chaos.

You don’t need coding skills to practice SEO, but having critical analytical skills might improve your approach. While keywords and content are often the principal aspects of the SEO conundrum, there are other factors such as comments, HTML tags, and metadata. Having a basic understanding of HTML could give you a deeper understanding of how the entire process works more integrally and effectively.

Google’s knowledge graph is an extensive collection of facts — over 500 billion to be exact. That is like having the world’s best ‘30 seconds’ player on your side. Google references this database to generate certain elements of search results. Google’s Knowledge Graph is responsible for developing the boxes shown for queries about people, places, and things. These key pieces of information are designed to help you quickly understand more about a particular subject by showing key facts and to make it easier to decide if you would like to explore a topic in more depth.

E-A-T stands for Expertise, Authority, and Trust. It is a method that Google uses to rank websites. Think of it as a credit score for your website. For Google to deliver credible information to you, they require a method of ensuring that information’s accuracy. This is particularly important when searching for information on prescription drugs, for example.

A content cluster strategy is primarily an architecture or theme modeling strategy that groups related content. This is achieved by creating internal linking within a webpage to improve the user’s experience and improves your search performance.

Although social media does not directly affect SEO, it does, however, impact traffic to your website. Social media affects your website by making your content more available to people. As more people share your link and drive traffic to your site, the higher your ranking will become with Google.

Social media sites do not operate in isolation. By creating a social media presence, your brand becomes more visible in the search results, which drives more traffic to your website.

On search engines, people will only see your content if they search for specific keywords. Social media has created an avenue that allows your content to reach so much further with high-quality traffic.

Google’s algorithm cleverly uses links to rank websites. A variety of variables are considered; however, some of the factors that are considered by the Algorithm are whether it is from a trusted and relevant source. The ideal link sends relevant, targeted traffic from one site to another.

Links are one of the top three ranking factors. To create a good SEO strategy, it is important to consider that it is not the quantity of the links that matter, but rather the quality. The ideal link-building strategy should aim to include as many quality links as possible.

Although there is no specific number of characters required in a title tag, Google usually displays the first 50 to 60 characters when delivering search results based on the screen size you are using. If the title tag is longer than 60 characters, important elements of the title might be lost, such as the keywords or a call to action.

Traditionally, title length was measured in character length; today, search engines measure the length of a title tag in pixels, the smallest building block of your screen. The minimum suggested length of a title tag is 285 pixels; this would equal rough 30 characters. In terms of the maximum length, 575 pixels would be the max, which equates to 60 characters in length.

Including your brand name in a title tag could help create title tags, as long as it’s short and catchy. This allows people to see consistency and builds brand awareness. That said, don’t include your brand name on every title tag; these are called ‘boilerplate titles’ and aren’t always needed.

There are roughly seven search engines that are used today across the world. These range from sheer numbers to be the only search engine available. These are the most commonly used search engines:

1. Google
2. Bing
3. Baidu (Chinese search engine – This is due to the large population in China)
4. Yandex (Russia)
5. DuckDuckGo
6. Yahoo!
7. Contextual Web Search

Another to mention would be Yippy Search. This search engine is focused on uncovering or locating hard-to-find information typically located within the deep web.

SEO aims to improve your search rankings and drive more traffic to your website, ultimately converting that traffic to leads or sales. As an SEO professional, it is important to create content that finds the balance between delivering great content to your audience while ranking up in SEO searches. With Google being the world’s largest search engine, the easiest way to drive organic traffic to your site is to optimize your content for Google.

Long-tail keywords are terms that contain three or more words. The intention is typically more transactional in nature.

The answer here is to focus on quality over quantity. Freshness is a factor that search engines consider, but the quality is far more important in the long run.

To better understand how often you should be publishing content, you need to review what your competitors are doing. How often are they publishing content, and can you match the same amount of posts per day or week? If not, ensure that you are creating valuable content as often as time allows you.

Again, review what your competitors are doing in terms of content length. Studies have shown that the top ten sites ranking on page one have an average word count of 1,447 words on average. However, this is not the rule. The more direct answer is how long it takes to answer the question as directly and concisely as possible. It’s also important to think about how much value you can add with a longer-form piece of content.

The starting point is understanding what people are searching for (keywords) and how you can solve their problems.

No, SEO is not dead. Tactics and methods within the search engine optimization field have changed, and new tactics are available, but as long as people use search engines, SEO is still going strong.

Yes. Negative SEO can hurt your website for years to come, but our team can help you fight back against these attacks by disavowing malicious backlinks, creating great content, and making sure you are employing white hat tactics going forward.