Drive more traffic, leads, and sales with an ROI-focused search engine optimization campaign rooted in compelling content, strategic link building, and top-notch technical SEO expertise.
Search engine optimization (SEO) is the process of enhancing a website’s content to rank for certain keywords on search engines like Google. This approach is a long-term commitment that requires a custom strategy uniquely tailored to your business. There is no “one size fits all” approach when it comes to optimizing your website for search, as every business’ industry is different and each campaign requires different tactics and approaches.
Many website owners often view SEO as simply a “nice to have but not critical” website marketing service, but that couldn’t be further from the truth. With a team of knowledgeable, Google-certified professionals to guide you, you can finally start climbing the rankings and getting the leads and sales that your business deserves.
In addition to higher-quality traffic and conversions, increasing your performance in search engine rankings builds stronger trust and credibility with your target audience.
Users trust search engines like Google to yield relevant, high-quality results, so if your website nabs a #1 spot for a competitive keyword, that’s quite an endorsement!
As professional SEO experts, our goals for our clients’ strategies go far beyond getting websites to rank for a certain keyword or increasing traffic. Ultimately, we’re in the business of getting you more sales and high-quality leads.
One of the best parts about SEO? The results are compounding. The effort you put into your campaign today can pay major dividends later down the road. SiteCare helps set your business up for future success.
We help get your technical SEO needs in order so that search engines can crawl your site more effectively. Technical fixes include fixing broken links, removing duplicate content, implementing structured data and improving site structure and navigation.
Engaging, high-quality content attracts search engine traffic to your site and asserts your brand as an authority in your industry or field. Our content strategies leverage a wide range of content types, including blog posts, FAQs, white papers, infographics, videos, supplementary page content, and other specialty content.
Site speed plays a role in search rankings. We help you make critical site speed improvements, such as optimizing images, setting up browser caching, enabling lazy loading images, configuring your CDN, and more.
Your website content is like a garden. If you want it to thrive, periodic maintenance and pruning is needed, and that’s exactly what we do with our content audits. If you’ve developed a sizeable archive of content over the years and need some help getting it in order, we can provide a strategy for determining which pages should be kept as-is, optimized, consolidated, or sunsetted.
Search engines take mobile usability and web accessibility seriously, which is why your website might experience a penalty if it is difficult to use, read, or navigate. Our experts can solve basic on-page mobile issues that may be impacting your mobile experience, and we also have a team of developers who can fix any web accessibility issues that may be holding your website back.
Increasing your website’s number of high-quality inbound links, or backlinks, from other sites can improve your domain authority, which Google factors into its search engine algorithm. Through our link building services, we can help you boost your visibility in search engine results by acquiring more relevant and reputable backlinks for your site.
We offer a wide range of local search services, including on-page technical optimization, business listing optimization, listing suppression, online review monitoring, hyperlocal content creation, and more.
Google’s industry-standard analytical tools help you track your website marketing success, but you have to set them up first. Haven’t yet set up Google Analytics or Google Tag Manager yet? We take care of everything for you.
SiteCare has been an amazing partner to our company. They have handled our digital marketing and over the last 15 years have completed 2 websites and handled maintenance of both. I use the word partner because they share their experience with us but they listen to what we want / need to help us do business better. They also really learned who we are and what we do in an effort to make sure we are reaching our target customer. We are very happy with the work they have done and have recommended them to many friends and colleagues.
Billy Cochran TP Corporate Lodging
I started with SiteCare back in 2015 and have been with them ever since! Before working with SiteCare, I handled all of my own web design and SEO, and I didn’t believe I needed an SEO company. Wow was I wrong. After Google unrolled the 2011 Panda update my website slowly went from the 1st page of all major search engines to being practically nonexistent in the search results. Not only did SiteCare get my website back to the first page of Google, they cleaned up all the negative backlinks and other “black hat” SEO methods that I had been using for years. I’m truly thankful to Justin, Drew, Dustin, Kate, Catie and the whole team at SiteCare for all that they do. I would highly recommend SiteCare to my friends, family, neighbors and strangers!
Justin Gilmore Founder, National ATM Wholesale
Yes, SEO services are worth it if you are looking for a long-term solution to your marketing services.
To answer this question more simply, what is the point of spending money on a website that no one can find? It would be pointless to have a beautiful website, and it doesn’t exist in the search results.
When compared to PPC, SEO has a conversion rate of 2.4% versus PPC at 1.3%. Read the complete study here.
According to a study conducted by Ignite Visibility, the top three positions are good rankings according to the CTR. We have highlighted this below:
While we often target the top three positions on a results page, we need to be ranking in these positions for the right keyword. It is pointless ranking in the top 3 for a set of keywords that do not target the right audience or search intent. Focus on the audience and search intent before rankings.
This term refers to tactics and techniques that sabotage a website’s search engine ranking performance. Usually these techniques are associated with intentionally malicious and unethical behavior by competitors, such as website hacks, spammy backlink building, or widespread duplicate content distribution. However, you can also suffer from negative SEO due to your own actions. If you’ve employed black hat tactics in the past, they can come back to bite you as search engines change their algorithm.
Title tags are bits of HTML that specify the title of your page, while meta description tags provide a brief summary of the page. These tags are visible in search engine results, so they play a major role in a user’s decision to click through to your site. Adding titles and meta descriptions to every page and post on your site can be tedious, but we can help you streamline the process and flag any pages and posts that fall through the cracks.
Through our emphasis on conversion tracking and conversion optimization, we are able to paint a very clear picture in our monthly reports of how your SEO strategy is progressing.
The starting point is understanding what people are searching for (keywords) and how you can solve their problems.
The next starting point would be to do an SEO audit on your website to gauge where there is room for improvement. Setting the foundation is critical to a successful SEO strategy.
No, it would be best if you focus your optimization efforts with humans in mind first.
Once you have created and optimized content for people, you can look at the search engines. Google is the most popular search engine but don’t forget about Bing or DuckDuckGo.
Including your brand name in a title tag could help create title tags, as long as it’s short and catchy. This allows people to see consistency and builds brand awareness. That said, don’t include your brand name on every title tag; these are called ‘boilerplate titles’ and aren’t always needed.
A 301 redirect forwards users from one URL to another. This is useful when you have moved content to a new location.
A 404 error occurs for various reasons such as incorrectly written links or the previous content of the URL being deleted.
Short for “Alternative text,” Alt text is included in the HTML code of a web page to describe the content of images.
AMP, short for Accelerated Mobile Pages, optimizes mobile viewing of web pages and makes for faster loading times.
Anchor text is the visible text in a clickable link.
Backlinks are links from other websites to yours.
Black Hat SEO refers to practices that go against a search engine’s guidelines or terms of service.
A bounce is a session on a webpage that doesn’t result in any further actions by the user. They simply visit and leave without interacting with any pages on your site.
Bounce rate measures the percentage of bounced sessions on your website.
A conversion is when a visitor to your website performs certain interactions, such as signing up for a newsletter, filling out a contact form, or purchasing a product.
The conversion rate is the percentage of site visitors that result in conversions.
A crawl budget is the amount of pages a search engine will crawl on your site during any given period of time.
Crawlers, also known as spiders or bots, browse the Web in order to index the content of websites.
Crawling is the process by which search engines index all the pages on your website.
Domain authority measures a pages ranking ability versus other competing pages.
Duplicate content is content that is the same across domains or individual pages of a domain.
A featured snippet is an answer that appears at the top of the list of search engine results.
A tool that provides data to website owners about how users interact with their website.
Google Search Console is a tool that provides webmasters with information about their page’s indexing status.
A header tag is used in HTML to indicate the header of a page or section.
Image compression decreases the size of image files without compromising quality so that web pages can load faster.
Internal links are hyperlinks on a website connecting other pages on the same site.
Keyword stuffing is a Black Hat SEO tactic involving the overuse of relevant keywords that may result in a website being penalized in search engine results.
Lazy loading is when an object on a page is loaded only when it’s needed, this improves the overall loading speed of a page.
Long tail keywords are hyper-specific search engine queries consisting of three or more words that are often lower in search volume but possess more refined search intent.
Page speed refers to how quickly a page loads, which can affect the page’s rank.
RankBrain is a tool that helps Google provide more relevant search results through machine learning.
The rel=canonical tag allows Google to differentiate between an original web page and copies of it.
Robots.txt is a file that lets search engines know which content on a site is available or unavailable for crawling
The average number of times a keyword is searched within a monthly period.
Search engine results page (SERP) features are special types of content that are distinct from the standard SERP display, including images, featured snippets, or product reviews.
Structured data is structured or organized in such a way that it can be better understood by a search engine. Schema.org is where you can find the code and formats needed in order to structure data.
Thin content is content that is considered by Google to have “little to no value” due to its length or lack of substance.
A topic cluster is an SEO content approach that focuses on creating and interlinking content based around a broader topic instead of churning out content targeting specific keywords.
An XML sitemap is a file that lists all of the URLs on your site. Submitting your website’s XML sitemap to search engines like Google makes it much easier for their spiders to crawl and index your site.
