Technical SEO fixes We help get your technical SEO needs in order so that search engines can crawl your site more effectively. Technical fixes include fixing broken links, removing duplicate content, implementing structured data and improving site structure and navigation.
Content creation Engaging, high-quality content attracts search engine traffic to your site and asserts your brand as an authority in your industry or field. Our content strategies leverage a wide range of content types, including blog posts, FAQs, white papers, infographics, videos, supplementary page content, and other specialty content.
Site speed & performance Site speed plays a role in search rankings. We help you make critical site speed improvements, such as optimizing images, setting up browser caching, enabling lazy loading images, configuring your CDN, and more.
Content audits Your website content is like a garden. If you want it to thrive, periodic maintenance and pruning is needed, and that’s exactly what we do with our content audits. If you’ve developed a sizeable archive of content over the years and need some help getting it in order, we can provide a strategy for determining which pages should be kept as-is, optimized, consolidated, or sunsetted.
Mobile usability & web accessibility Search engines take mobile usability and web accessibility seriously, which is why your website might experience a penalty if it is difficult to use, read, or navigate. Our experts can solve basic on-page mobile issues that may be impacting your mobile experience, and we also have a team of developers who can fix any web accessibility issues that may be holding your website back.
Link building Increasing your website’s number of high-quality inbound links, or backlinks, from other sites can improve your domain authority, which Google factors into its search engine algorithm. Through our link building services, we can help you boost your visibility in search engine results by acquiring more relevant and reputable backlinks for your site.
Local search optimization We offer a wide range of local search services, including on-page technical optimization, business listing optimization, listing suppression, online review monitoring, hyperlocal content creation, and more.
Analytics & Tag Manager setup Google’s industry-standard analytical tools help you track your website marketing success, but you have to set them up first. Haven’t yet set up Google Analytics or Google Tag Manager yet? We take care of everything for you.
Should I include my brand name in all title tags?Including your brand name in a title tag could help create title tags, as long as it’s short and catchy. This allows people to see consistency and builds brand awareness. That said, don’t include your brand name on every title tag; these are called ‘boilerplate titles’ and aren’t always needed. Should I optimize only for Google?No, it would be best if you focus your optimization efforts with humans in mind first. Once you have created and optimized content for people, you can look at the search engines. Google is the most popular search engine but don’t forget about Bing or DuckDuckGo. Where do I start my SEO strategy? The starting point is understanding what people are searching for (keywords) and how you can solve their problems. The next starting point would be to do an SEO audit on your website to gauge where there is room for improvement. Setting the foundation is critical to a successful SEO strategy. How do I know if my SEO campaign is worth my time and money? Through our emphasis on conversion tracking and conversion optimization, we are able to paint a very clear picture in our monthly reports of how your SEO strategy is progressing. What are title tags and meta descriptions? Title tags are bits of HTML that specify the title of your page, while meta description tags provide a brief summary of the page. These tags are visible in search engine results, so they play a major role in a user’s decision to click through to your site. Adding titles and meta descriptions to every page and post on your site can be tedious, but we can help you streamline the process and flag any pages and posts that fall through the cracks. What is negative SEO? This term refers to tactics and techniques that sabotage a website’s search engine ranking performance. Usually these techniques are associated with intentionally malicious and unethical behavior by competitors, such as website hacks, spammy backlink building, or widespread duplicate content distribution. However, you can also suffer from negative SEO due to your own actions. If you’ve employed black hat tactics in the past, they can come back to bite you as search engines change their algorithm. What is a good SEO ranking? According to a study conducted by Ignite Visibility, the top three positions are good rankings according to the CTR. We have highlighted this below: Position one sees a CTR of 43.32%Position two sees a CTR of 37.36%Position 3 sees a CTR of 29.90% While we often target the top three positions on a results page, we need to be ranking in these positions for the right keyword. It is pointless ranking in the top 3 for a set of keywords that do not target the right audience or search intent. Focus on the audience and search intent before rankings. Are SEO services worth it? Yes, SEO services are worth it if you are looking for a long-term solution to your marketing services. To answer this question more simply, what is the point of spending money on a website that no one can find? It would be pointless to have a beautiful website, and it doesn’t exist in the search results. When compared to PPC, SEO has a conversion rate of 2.4% versus PPC at 1.3%. Read the complete study here.