Search Engine Optimization

SEO strategies that move the needle

Drive more traffic, leads, and sales with an ROI-focused search engine optimization campaign rooted in compelling content, strategic link building, and top-notch technical SEO expertise.

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What is search engine optimization?

Search engine optimization (SEO) enhances a website’s content to rank for specific keywords on search engines like Google. This approach is a long-term commitment that requires a custom strategy uniquely tailored to your business. There is no “one size fits all” approach to optimizing your website for search, as every business’ industry is different, and each campaign requires different tactics and approaches.

Many website owners often view SEO as simply a “nice to have but not critical” website marketing service, but that couldn’t be further from the truth. With a team of knowledgeable, Google-certified professionals to guide you, you can finally start climbing the rankings and getting the leads and sales that your business deserves.

Increase brand visibility and credibility

In addition to higher-quality traffic and conversions, increasing your performance in search engine rankings builds stronger trust and credibility with your target audience.

Users trust search engines like Google to yield relevant, high-quality results, so if your website nabs a #1 spot for a competitive keyword, that’s quite an endorsement!


Bring in more leads and sales

As professional SEO experts, our clients’ strategies’ goals go far beyond getting websites to rank for a specific keyword or increasing traffic. Ultimately, we’re in the business of getting you more sales and high-quality leads.

Enjoy compounding results

One of the best parts about SEO? The results are compounding. The effort you put into your campaign today can pay significant dividends later down the road. SiteCare helps set your business up for future success.


Get your core website vitals checked for free

Web design and development

Technical SEO fixes

We help get your technical SEO needs in order so that search engines can crawl your site more effectively. Technical fixes include fixing broken links, removing duplicate content, implementing structured data, and improving site structure and navigation.

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Content creation

Engaging, high-quality content attracts search engine traffic to your site and asserts your brand as an authority in your industry or field. Our content strategies leverage various content types, including blog posts, FAQs, white papers, infographics, videos, supplementary page content, and other specialty content.

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Site speed & performance

Site speed plays a role in search rankings. We help you make critical site speed improvements, such as optimizing images, setting up browser caching, enabling lazy loading images, configuring your CDN, and more.

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Content audits

Your website content is like a garden. If you want it to thrive, periodic maintenance and pruning are needed, and that’s exactly what we do with our content audits. If you’ve developed a sizeable archive of content over the years and need some help getting it in order, we can provide a strategy for determining which pages should be kept as-is, optimized, consolidated, or sunsetted.

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Mobile usability & web accessibility

Search engines take mobile usability and web accessibility seriously, which is why your website might experience a penalty if it is difficult to use, read, or navigate. Our experts can solve fundamental on-page mobile issues that may be impacting your mobile experience, and we also have a team of developers who can fix any web accessibility issues that may be holding your website back.

Pay-per-click ads

Link building

Increasing your website’s number of high-quality inbound links, or backlinks, from other sites, can improve your domain authority, which Google factors into its search engine algorithm. We can help you boost your visibility in search engine results through our link-building services by acquiring more relevant and reputable backlinks for your site.


Local search optimization

We offer a wide range of local search services, including on-page technical optimization, business listing optimization, listing suppression, online review monitoring, hyperlocal content creation, and more.

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Analytics & Tag Manager setup

Google’s industry-standard analytical tools help you track your website marketing success, but you have to set them up first. Haven’t you yet set up Google Analytics or Google Tag Manager? We take care of everything for you.

What our clients say

SEO Services FAQs

  • Are SEO services worth it?

    Yes, SEO services are worth it if you are looking for a long-term solution to your marketing services.

    To answer this question more simply, what is the point of spending money on a website that no one can find? It would be pointless to have a beautiful website, and it doesn’t exist in the search results.

    When compared to PPC, SEO has a conversion rate of 2.4% versus PPC at 1.3%. Read the complete study here.

  • What is a good SEO ranking?

    According to a study conducted by Ignite Visibility, the top three positions are good rankings according to the CTR. We have highlighted this below:

    • Position one sees a CTR of 43.32%
    • Position two sees a CTR of 37.36%
    • Position 3 sees a CTR of 29.90%

    While we often target the top three positions on a results page, we need to be ranking in these positions for the right keyword. It is pointless ranking in the top 3 for a set of keywords that do not target the right audience or search intent. Focus on the audience and search intent before rankings.

  • What is negative SEO?

    This term refers to tactics and techniques that sabotage a website’s search engine ranking performance. Usually these techniques are associated with intentionally malicious and unethical behavior by competitors, such as website hacks, spammy backlink building, or widespread duplicate content distribution. However, you can also suffer from negative SEO due to your own actions. If you’ve employed black hat tactics in the past, they can come back to bite you as search engines change their algorithm.

  • What are title tags and meta descriptions?

    Title tags are bits of HTML that specify the title of your page, while meta description tags provide a brief summary of the page. These tags are visible in search engine results, so they play a major role in a user’s decision to click through to your site. Adding titles and meta descriptions to every page and post on your site can be tedious, but we can help you streamline the process and flag any pages and posts that fall through the cracks.

  • How do I know if my SEO campaign is worth my time and money?

    Through our emphasis on conversion tracking and conversion optimization, we are able to paint a very clear picture in our monthly reports of how your SEO strategy is progressing.

  • Where do I start my SEO strategy?

    The starting point is understanding what people are searching for (keywords) and how you can solve their problems.

    The next starting point would be to do an SEO audit on your website to gauge where there is room for improvement. Setting the foundation is critical to a successful SEO strategy.

  • Should I optimize only for Google?

    No, it would be best if you focus your optimization efforts with humans in mind first.

    Once you have created and optimized content for people, you can look at the search engines. Google is the most popular search engine but don’t forget about Bing or DuckDuckGo.

  • Should I include my brand name in all title tags?

    Including your brand name in a title tag could help create title tags, as long as it’s short and catchy. This allows people to see consistency and builds brand awareness. That said, don’t include your brand name on every title tag; these are called ‘boilerplate titles’ and aren’t always needed.

  • SEO glossary

    301 Redirect

    A 301 redirect forwards users from one URL to another. This is useful when you have moved content to a new location.

    404 error

    A 404 error occurs for various reasons, such as incorrectly written links or the previous content of the URL is deleted.

    Alt text

    Short for “Alternative text,” Alt text is included in the HTML code of a web page to describe the content of images.


    AMP, short for Accelerated Mobile Pages, optimizes mobile viewing of web pages and makes for faster loading times.

    Anchor text

    Anchor text is the visible text in a clickable link.


    Backlinks are links from other websites to yours.

    Black Hat SEO

    Black Hat SEO refers to practices that go against a search engine’s guidelines or terms of service.


    A bounce is a session on a webpage that doesn’t result in any further actions by the user. They visit and leave without interacting with any pages on your site.

    Bounce rate

    Bounce rate measures the percentage of bounced sessions on your website.


    A conversion is when a visitor to your website performs specific interactions, such as signing up for a newsletter, filling out a contact form, or purchasing a product.

    Conversion rate

    The conversion rate is the percentage of site visitors that result in conversions.

    Crawl budget

    A crawl budget is the number of pages a search engine will crawl on your site during any given period.


    Crawlers, also known as spiders or bots, browse the Web to index the content of websites.


    Crawling is the process by which search engines index all the pages on your website.

    Domain authority

    Domain authority measures a page’s ranking ability versus other competing pages.

    Duplicate content

    Duplicate content is content that is the same across domains or individual pages of a domain.

    Featured snippet

    A featured snippet is an answer that appears at the top of the list of search engine results.

    Google Analytics

    A tool that provides data to website owners about how users interact with their website.

    Google Search Console

    Google Search Console is a tool that provides webmasters with information about their page’s indexing status.

    Header tags

    A header tag is used in HTML to indicate the header of a page or section.

    Image compression

    Image compression decreases the size of image files without compromising quality so that web pages can load faster.

    Internal links

    Internal links are hyperlinks on a website connecting other pages on the same site.

    Keyword stuffing

    Keyword stuffing is a Black Hat SEO tactic involving the overuse of relevant keywords, resulting in a website being penalized in search engine results.

    Lazy loading

    Lazy loading is when an object on a page is loaded only when needed; this improves the overall loading speed of a page.

    Long-tail keywords

    Long-tail keywords are hyper-specific search engine queries consisting of three or more words that are often lower in search volume but possess more refined search intent.

    Page speed

    Page speed refers to how quickly a page loads, which can affect the page’s rank.


    RankBrain is a tool that helps Google provide more relevant search results through machine learning.


    The rel=canonical tag allows Google to differentiate between an original web page and copies of it.


    Robots.txt is a file that lets search engines know which content on a site is available or unavailable for crawling.

    Search volume

    The average number of times a keyword is searched within a monthly period.

    SERP features

    Search engine results page (SERP) features are particular types of content that are distinct from the standard SERP display, including images, featured snippets, or product reviews.

    Structured data/schema

    Structured data is structured or organized so that a search engine can better understand it. is where you can find the code and formats needed to structure data.

    Thin content

    Thin content is considered by Google to have “little to no value” due to its length or lack of substance.

    Topic cluster

    A topic cluster is an SEO content approach that focuses on creating and interlinking content based around a broader topic instead of churning out content targeting specific keywords.

    XML sitemap

    An XML sitemap is a file that lists all of the URLs on your site. Submitting your website’s XML sitemap to search engines like Google makes it much easier for their spiders to crawl and index your site.

    Ready to start raking in the leads and sales?

    SiteCare’s SEO experts are here to help.

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