Search Engine Optimization

SEO strategies that move the needle

Drive more traffic, leads, and sales with an ROI-focused search engine optimization campaign rooted in compelling content, strategic link building, and top-notch technical SEO expertise.

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What is search engine optimization?

Search engine optimization (SEO) is the process of enhancing a website’s content to rank for certain keywords on search engines like Google. This approach is a long-term commitment that requires a custom strategy uniquely tailored to your business. There is no “one size fits all” approach when it comes to optimizing your website for search, as every business’ industry is different and each campaign requires different tactics and approaches.

Many website owners often view SEO as simply a “nice to have but not critical” website marketing service, but that couldn’t be further from the truth. With a team of knowledgeable, Google-certified professionals to guide you, you can finally start climbing the rankings and getting the leads and sales that your business deserves.

Increase brand visibility and credibility

In addition to higher-quality traffic and conversions, increasing your performance in search engine rankings builds stronger trust and credibility with your target audience.

Users trust search engines like Google to yield relevant, high-quality results, so if your website nabs a #1 spot for a competitive keyword, that’s quite an endorsement!

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Bring in more leads and sales

As professional SEO experts, our goals for our clients’ strategies go far beyond getting websites to rank for a certain keyword or increasing traffic. Ultimately, we’re in the business of getting you more sales and high-quality leads.

Enjoy compounding results

One of the best parts about SEO? The results are compounding. The effort you put into your campaign today can pay major dividends later down the road. SiteCare helps set your business up for future success.

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Technical SEO fixes

We help get your technical SEO needs in order so that search engines can crawl your site more effectively. Technical fixes include fixing broken links, removing duplicate content, implementing structured data and improving site structure and navigation.

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Content creation

Engaging, high-quality content attracts search engine traffic to your site and asserts your brand as an authority in your industry or field. Our content strategies leverage a wide range of content types, including blog posts, FAQs, white papers, infographics, videos, supplementary page content, and other specialty content.

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Site speed & performance

Site speed plays a role in search rankings. We help you make critical site speed improvements, such as optimizing images, setting up browser caching, enabling lazy loading images, configuring your CDN, and more.

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Content audits

Your website content is like a garden. If you want it to thrive, periodic maintenance and pruning is needed, and that’s exactly what we do with our content audits. If you’ve developed a sizeable archive of content over the years and need some help getting it in order, we can provide a strategy for determining which pages should be kept as-is, optimized, consolidated, or sunsetted.

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Mobile usability & web accessibility

Search engines take mobile usability and web accessibility seriously, which is why your website might experience a penalty if it is difficult to use, read, or navigate. Our experts can solve basic on-page mobile issues that may be impacting your mobile experience, and we also have a team of developers who can fix any web accessibility issues that may be holding your website back.

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Link building

Increasing your website’s number of high-quality inbound links, or backlinks, from other sites can improve your domain authority, which Google factors into its search engine algorithm. Through our link building services, we can help you boost your visibility in search engine results by acquiring more relevant and reputable backlinks for your site.

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Local search optimization

We offer a wide range of local search services, including on-page technical optimization, business listing optimization, listing suppression, online review monitoring, hyperlocal content creation, and more.

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Analytics & Tag Manager setup

Google’s industry-standard analytical tools help you track your website marketing success, but you have to set them up first. Haven’t yet set up Google Analytics or Google Tag Manager yet? We take care of everything for you.

What our clients say

SEO Services FAQs

  • How do I know if my SEO campaign is worth my time and money?

    Through our emphasis on conversion tracking and conversion optimization, we are able to paint a very clear picture in our monthly reports of how your SEO strategy is progressing.

  • What are title tags and meta descriptions?

    Title tags are bits of HTML that specify the title of your page, while meta description tags provide a brief summary of the page. These tags are visible in search engine results, so they play a major role in a user’s decision to click through to your site. Adding titles and meta descriptions to every page and post on your site can be tedious, but we can help you streamline the process and flag any pages and posts that fall through the cracks.

  • What’s the difference between WordPress categories and tags?

    If your website runs on WordPress, you may already be familiar with categories and tags, which are used to organize your content by topic. Establishing a logical taxonomy for your content is critical, but maintaining that taxonomy can sometimes go off the rails. If you aren’t sure if you are using WordPress categories and tags correctly, never fear. We can help you audit and reorganize your categories and tags.

  • What is negative SEO?

    This term refers to tactics and techniques that sabotage a website’s search engine ranking performance. Usually these techniques are associated with intentionally malicious and unethical behavior by competitors, such as website hacks, spammy backlink building, or widespread duplicate content distribution. However, you can also suffer from negative SEO due to your own actions. If you’ve employed black hat tactics in the past, they can come back to bite you as search engines change their algorithm.

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    SEO FAQs

  • What are rich snippets?

    Before we get into what a rich snippet is, we first need to understand what a snippet is. Most Google search result snippets will include a URL, description, and title tag. Rich snippets, however, are search results with a bit of extra information gathered from the website. This can include a star-rating for a recipe to make it more eye-catching and increase the chances of the link being clicked on.

  • What is a SERP?

    Short for “search engine results page,” a SERP is a page that a search engine displays after a user submits a search query. SERPs retrieve both organic search results and paid search and pay-per-click (PPC) ads.

  • Is SEO still important today?

    With the increasing demand for having an online presence and global marketplace of the internet, SEO is more important today than ever. The need to stand out and appear at the top of the search results list is paramount for growing and sustaining a business in this digital era. Good SEO can be the difference between running an effective marketing campaign or even driving daily traffic to your local laundry. Search engines rely on keywords to specifically find what you are looking for. It is impossible to find important information, businesses, or websites that the user is searching without SEO. SEO ensures that search engine users can find the answers to their queries in a matter of seconds. One could even see it as a natural online order. Without it, the internet would be chaos.

  • Does SEO require coding?

    You don’t need coding skills to practice SEO, but having critical analytical skills might improve your approach. While keywords and content are often the principal aspects of the SEO conundrum, there are other factors such as comments, HTML tags, and metadata. Having a basic understanding of HTML could give you a deeper understanding of how the entire process works more integrally and effectively.

  • What is the Google Knowledge graph?

    Google’s knowledge graph is an extensive collection of facts — over 500 billion to be exact. That is like having the world’s best ‘30 seconds’ player on your side. Google references this database to generate certain elements of search results. Google’s Knowledge Graph is responsible for developing the boxes shown for queries about people, places, and things. These key pieces of information are designed to help you quickly understand more about a particular subject by showing key facts and to make it easier to decide if you would like to explore a topic in more depth.

  • What is E-A-T?

    E-A-T stands for Expertise, Authority, and Trust. It is a method that Google uses to rank websites. Think of it as a credit score for your website. For Google to deliver credible information to you, they require a method of ensuring that information’s accuracy. This is particularly important when searching for information on prescription drugs, for example.

  • What is a content cluster?

    A content cluster strategy is primarily an architecture or theme modeling strategy that groups related content. This is achieved by creating internal linking within a webpage to improve the user’s experience and improves your search performance.

  • Does social media affect SEO?

    Although social media does not directly affect SEO, it does, however, impact traffic to your website. Social media affects your website by making your content more available to people. As more people share your link and drive traffic to your site, the higher your ranking will become with Google.

    Social media sites do not operate in isolation. By creating a social media presence, your brand becomes more visible in the search results, which drives more traffic to your website.

    On search engines, people will only see your content if they search for specific keywords. Social media has created an avenue that allows your content to reach so much further with high-quality traffic.

  • Does link building still matter?

    Google’s algorithm cleverly uses links to rank websites. A variety of variables are considered; however, some of the factors that are considered by the Algorithm are whether it is from a trusted and relevant source. The ideal link sends relevant, targeted traffic from one site to another.

    Links are one of the top three ranking factors. To create a good SEO strategy, it is important to consider that it is not the quantity of the links that matter, but rather the quality. The ideal link-building strategy should aim to include as many quality links as possible.

  • What is the average title tag length?

    Although there is no specific number of characters required in a title tag, Google usually displays the first 50 to 60 characters when delivering search results based on the screen size you are using. If the title tag is longer than 60 characters, important elements of the title might be lost, such as the keywords or a call to action.

    Traditionally, title length was measured in character length; today, search engines measure the length of a title tag in pixels, the smallest building block of your screen. The minimum suggested length of a title tag is 285 pixels; this would equal rough 30 characters. In terms of the maximum length, 575 pixels would be the max, which equates to 60 characters in length.

  • Should I include my brand name in all title tags?

    Including your brand name in a title tag could help create title tags, as long as it’s short and catchy. This allows people to see consistency and builds brand awareness. That said, don’t include your brand name on every title tag; these are called ‘boilerplate titles’ and aren’t always needed.

  • What are the most commonly used search engines?

    There are roughly seven search engines that are used today across the world. These range from sheer numbers to be the only search engine available. These are the most commonly used search engines:

    1. Google
    2. Bing
    3. Baidu (Chinese search engine – This is due to the large population in China)
    4. Yandex (Russia)
    5. DuckDuckGo
    6. Yahoo!
    7. Contextual Web Search

    Another to mention would be Yippy Search. This search engine is focused on uncovering or locating hard-to-find information typically located within the deep web.

  • Should I optimize only for Google?

    SEO aims to improve your search rankings and drive more traffic to your website, ultimately converting that traffic to leads or sales. As an SEO professional, it is important to create content that finds the balance between delivering great content to your audience while ranking up in SEO searches. With Google being the world’s largest search engine, the easiest way to drive organic traffic to your site is to optimize your content for Google.

  • What are long-tail keywords?

    Long-tail keywords are terms that contain three or more words. The intention is typically more transactional in nature.

  • How often should I update my blog?

    The answer here is to focus on quality over quantity. Freshness is a factor that search engines consider, but the quality is far more important in the long run.

    To better understand how often you should be publishing content, you need to review what your competitors are doing. How often are they publishing content, and can you match the same amount of posts per day or week? If not, ensure that you are creating valuable content as often as time allows you.

  • What is a good length for a post or article?

    Again, review what your competitors are doing in terms of content length. Studies have shown that the top ten sites ranking on page one have an average word count of 1,447 words on average. However, this is not the rule. The more direct answer is how long it takes to answer the question as directly and concisely as possible. It’s also important to think about how much value you can add with a longer-form piece of content.

  • Where do I start my SEO strategy?

    The starting point is understanding what people are searching for (keywords) and how you can solve their problems.

  • Is SEO dead?

    No, SEO is not dead. Tactics and methods within the search engine optimization field have changed, and new tactics are available, but as long as people use search engines, SEO is still going strong.

  • Can you help me fix negative SEO?

    Yes. Negative SEO can hurt your website for years to come, but our team can help you fight back against these attacks by disavowing malicious backlinks, creating great content, and making sure you are employing white hat tactics going forward.

  • SEO glossary

    301 Redirect

    A 301 redirect forwards users from one URL to another. This is useful when you have moved content to a new location.

    404 error

    A 404 error occurs for various reasons such as incorrectly written links or the previous content of the URL being deleted.

    Alt text

    Short for “Alternative text,” Alt text is included in the HTML code of a web page to describe the content of images.

    AMP

    AMP, short for Accelerated Mobile Pages, optimizes mobile viewing of web pages and makes for faster loading times.

    Anchor text

    Anchor text is the visible text in a clickable link.

    Backlinks

    Backlinks are links from other websites to yours.

    Black Hat SEO

    Black Hat SEO refers to practices that go against a search engine’s guidelines or terms of service.

    Bounce

    A bounce is a session on a webpage that doesn’t result in any further actions by the user. They simply visit and leave without interacting with any pages on your site.

    Bounce rate

    Bounce rate measures the percentage of bounced sessions on your website.

    Conversion

    A conversion is when a visitor to your website performs certain interactions, such as signing up for a newsletter, filling out a contact form, or purchasing a product.

    Conversion rate

    The conversion rate is the percentage of site visitors that result in conversions.

    Crawl budget

    A crawl budget is the amount of pages a search engine will crawl on your site during any given period of time.

    Crawlers

    Crawlers, also known as spiders or bots, browse the Web in order to index the content of websites.

    Crawling

    Crawling is the process by which search engines index all the pages on your website.

    Domain authority

    Domain authority measures a pages ranking ability versus other competing pages.

    Duplicate content

    Duplicate content is content that is the same across domains or individual pages of a domain.

    Featured snippet

    A featured snippet is an answer that appears at the top of the list of search engine results.

    Google Analytics

    A tool that provides data to website owners about how users interact with their website.

    Google Search Console

    Google Search Console is a tool that provides webmasters with information about their page’s indexing status.

    Header tags

    A header tag is used in HTML to indicate the header of a page or section.

    Image compression

    Image compression decreases the size of image files without compromising quality so that web pages can load faster.

    Internal links

    Internal links are hyperlinks on a website connecting other pages on the same site.

    Keyword stuffing

    Keyword stuffing is a Black Hat SEO tactic involving the overuse of relevant keywords that may result in a website being penalized in search engine results.

    Lazy loading

    Lazy loading is when an object on a page is loaded only when it’s needed, this improves the overall loading speed of a page.

    Long tail keywords

    Long tail keywords are hyper-specific search engine queries consisting of three or more words that are often lower in search volume but possess more refined search intent.

    Page speed

    Page speed refers to how quickly a page loads, which can affect the page’s rank.

    RankBrain

    RankBrain is a tool that helps Google provide more relevant search results through machine learning.

    Rel:canonical

    The rel=canonical tag allows Google to differentiate between an original web page and copies of it.

    Robots.txt

    Robots.txt is a file that lets search engines know which content on a site is available or unavailable for crawling

    Search volume

    The average number of times a keyword is searched within a monthly period.

    SERP features

    Search engine results page (SERP) features are special types of content that are distinct from the standard SERP display, including images, featured snippets, or product reviews.

    Structured data / schema

    Structured data is structured or organized in such a way that it can be better understood by a search engine. Schema.org is where you can find the code and formats needed in order to structure data.

    Thin content

    Thin content is content that is considered by Google to have “little to no value” due to its length or lack of substance.

    Topic cluster

    A topic cluster is an SEO content approach that focuses on creating and interlinking content based around a broader topic instead of churning out content targeting specific keywords.

    XML sitemap

    An XML sitemap is a file that lists all of the URLs on your site. Submitting your website’s XML sitemap to search engines like Google makes it much easier for their spiders to crawl and index your site.

    Ready to start raking in the leads and sales?

    SiteCare’s SEO experts are here to help.

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