Search Engine Optimization

SEO strategies that move the needle

Drive more traffic, leads, and sales with an ROI-focused search engine optimization campaign rooted in compelling content, strategic link building, and top-notch technical SEO expertise.

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What is search engine optimization?

Search engine optimization (SEO) is the process of enhancing a website’s content to rank for certain keywords on search engines like Google. This approach is a long-term commitment that requires a custom strategy uniquely tailored to your business. There is no “one size fits all” approach when it comes to optimizing your website for search, as every business’ industry is different and each campaign requires different tactics and approaches.

Many website owners often view SEO as simply a “nice to have but not critical” website marketing service, but that couldn’t be further from the truth. With a team of knowledgeable, Google-certified professionals to guide you, you can finally start climbing the rankings and getting the leads and sales that your business deserves.

Increase brand visibility and credibility

In addition to higher-quality traffic and conversions, increasing your performance in search engine rankings builds stronger trust and credibility with your target audience.

Users trust search engines like Google to yield relevant, high-quality results, so if your website nabs a #1 spot for a competitive keyword, that’s quite an endorsement!

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Bring in more leads and sales

As professional SEO experts, our goals for our clients’ strategies go far beyond getting websites to rank for a certain keyword or increasing traffic. Ultimately, we’re in the business of getting you more sales and high-quality leads.

Enjoy compounding results

One of the best parts about SEO? The results are compounding. The effort you put into your campaign today can pay major dividends later down the road. SiteCare helps set your business up for future success.

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Technical SEO fixes

We help get your technical needs in order so that search engines can crawl your site more effectively. Technical fixes include fixing broken links, removing duplicate content, implementing structured data and improving site structure and navigation.

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Content creation

Engaging, high-quality content attracts search engine traffic to your site and asserts your brand as an authority in your industry or field. Our content strategies leverage a wide range of content types, including blog posts, FAQs, white papers, infographics, videos, supplementary page content, and other specialty content.

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Site speed & performance

Site speed plays a role in search rankings. We help you make critical site speed improvements, such as optimizing images, setting up browser caching, enabling lazy loading images, configuring your CDN, and more.

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Content audits

Your website content is like a garden. If you want it to thrive, periodic maintenance and pruning is needed, and that’s exactly what we do with our content audits. If you’ve developed a sizeable archive of content over the years and need some help getting it in order, we can provide a strategy for determining which pages should be kept as-is, optimized, consolidated, or sunsetted.

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Mobile usability & web accessibility

Search engines take mobile usability and web accessibility seriously, which is why your website might experience a penalty if it is difficult to use, read, or navigate. Our experts can solve basic on-page mobile issues that may be impacting your mobile experience, and we also have a team of developers who can fix any web accessibility issues that may be holding your website back.

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Link building

Increasing your website’s number of high-quality inbound links, or backlinks, from other sites can improve your domain authority, which Google factors into its search engine algorithm. Through our link building services, we can help you boost your visibility in search engine results by acquiring more relevant and reputable backlinks for your site.

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Local search optimization

We offer a wide range of local search services, including on-page technical optimization, business listing optimization, listing suppression, online review monitoring, hyperlocal content creation, and more.

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Analytics & Tag Manager setup

Google’s industry-standard analytical tools help you track your website marketing success, but you have to set them up first. Haven’t yet set up Google Analytics or Google Tag Manager yet? We take care of everything for you.

What our clients say

Frequently Asked Questions

How do I know if my SEO campaign is worth my time and money?

Through our emphasis on conversion tracking and conversion optimization, we are able to paint a very clear picture in our monthly reports of how your SEO strategy is progressing.

What are title tags and meta descriptions?

Title tags are bits of HTML that specify the title of your page, while meta description tags provide a brief summary of the page. These tags are visible in search engine results, so they play a major role in a user’s decision to click through to your site. Adding titles and meta descriptions to every page and post on your site can be tedious, but we can help you streamline the process and flag any pages and posts that fall through the cracks.

What’s the difference between WordPress categories and tags?

If your website runs on WordPress, you may already be familiar with categories and tags, which are used to organize your content by topic. Establishing a logical taxonomy for your content is critical, but maintaining that taxonomy can sometimes go off the rails. If you aren’t sure if you are using WordPress categories and tags correctly, never fear. We can help you audit and reorganize your categories and tags.

What is negative SEO?

This term refers to tactics and techniques that sabotage a website’s search engine ranking performance. Usually these techniques are associated with intentionally malicious and unethical behavior by competitors, such as website hacks, spammy backlink building, or widespread duplicate content distribution. However, you can also suffer from negative SEO due to your own actions. If you’ve employed black hat tactics in the past, they can come back to bite you as search engines change their algorithm.

Can you help me fix negative SEO?

Yes. Negative SEO can hurt your website for years to come, but our team can help you fight back against these attacks by disavowing malicious backlinks, creating great content, and making sure you are employing white hat tactics going forward.

SEO glossary

301 Redirect

A 301 redirect forwards users from one URL to another. This is useful when you have moved content to a new location.

404 error

A 404 error occurs for various reasons such as incorrectly written links or the previous content of the URL being deleted.

Alt text

Short for “Alternative text,” Alt text is included in the HTML code of a web page to describe the content of images.

AMP

AMP, short for Accelerated Mobile Pages, optimizes mobile viewing of web pages and makes for faster loading times.

Anchor text

Anchor text is the visible text in a clickable link.

Backlinks

Backlinks are links from other websites to yours.

Black Hat SEO

Black Hat SEO refers to practices that go against a search engine’s guidelines or terms of service.

Bounce

A bounce is a session on a webpage that doesn’t result in any further actions by the user. They simply visit and leave without interacting with any pages on your site.

Bounce rate

Bounce rate measures the percentage of bounced sessions on your website.

Conversion

A conversion is when a visitor to your website performs certain interactions, such as signing up for a newsletter, filling out a contact form, or purchasing a product.

Conversion rate

The conversion rate is the percentage of site visitors that result in conversions.

Crawl budget

A crawl budget is the amount of pages a search engine will crawl on your site during any given period of time.

Crawlers

Crawlers, also known as spiders or bots, browse the Web in order to index the content of websites.

Crawling

Crawling is the process by which search engines index all the pages on your website.

Domain authority

Domain authority measures a pages ranking ability versus other competing pages.

Duplicate content

Duplicate content is content that is the same across domains or individual pages of a domain.

Featured snippet

A featured snippet is an answer that appears at the top of the list of search engine results.

Google Analytics

A tool that provides data to website owners about how users interact with their website.

Google Search Console

Google Search Console is a tool that provides webmasters with information about their page’s indexing status.

Header tags

A header tag is used in HTML to indicate the header of a page or section.

Image compression

Image compression decreases the size of image files without compromising quality so that web pages can load faster.

Internal links

Internal links are hyperlinks on a website connecting other pages on the same site.

Keyword stuffing

Keyword stuffing is a Black Hat SEO tactic involving the overuse of relevant keywords that may result in a website being penalized in search engine results.

Lazy loading

Lazy loading is when an object on a page is loaded only when it’s needed, this improves the overall loading speed of a page.

Long tail keywords

Long tail keywords are hyper-specific search engine queries consisting of three or more words that are often lower in search volume but possess more refined search intent.

Page speed

Page speed refers to how quickly a page loads, which can affect the page’s rank.

RankBrain

RankBrain is a tool that helps Google provide more relevant search results through machine learning.

Rel:canonical

The rel=canonical tag allows Google to differentiate between an original web page and copies of it.

Robots.txt

Robots.txt is a file that lets search engines know which content on a site is available or unavailable for crawling

Search volume

The average number of times a keyword is searched within a monthly period.

SERP features

Search engine results page (SERP) features are special types of content that are distinct from the standard SERP display, including images, featured snippets, or product reviews.

Structured data / schema

Structured data is structured or organized in such a way that it can be better understood by a search engine. Schema.org is where you can find the code and formats needed in order to structure data.

Thin content

Thin content is content that is considered by Google to have “little to no value” due to its length or lack of substance.

Topic cluster

A topic cluster is an SEO content approach that focuses on creating and interlinking content based around a broader topic instead of churning out content targeting specific keywords.

XML sitemap

An XML sitemap is a file that lists all of the URLs on your site. Submitting your website’s XML sitemap to search engines like Google makes it much easier for their spiders to crawl and index your site.

Ready to start raking in the leads and sales?

SiteCare’s SEO experts are here to help.

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