Want to drive more leads to your business? With inbound marketing, brands attract prospects by creating valuable, relevant content and meaningful experiences that anticipate customer needs and pain points. Unfamiliar with the concept? Don’t worry — we got you. In this comprehensive inbound marketing guide, we’ll explain what it is, what benefits this approach offers to businesses, and how it differs from traditional outbound tactics. We’ll also walk through the steps of the inbound marketing methodology and share our top three favorite inbound marketing tactics.