In May 2023, our client approached us because their website was slow and user experience was suffering. They had seen a steep decline in website traffic and overall visibility in search engines.
Lower traffic numbers resulted in lower direct donations for their early childhood non-profit organization, and even more critically, their website traffic was a key metric in determining their future funding from other outside donors.
Their important messaging was losing traction and they reached out to SiteCare to help save the day. Our focused efforts achieved all of the following:
- All URLs for the website achieved Good Core Web Vitals for Mobile and Desktop
- Search engine impressions increased by 35,000 impressions per month
- Website traffic increased by 7,000 sessions per month
- The website achieved higher rankings than ever before for important keyphrases
Here are some of the statistical highlights from the Core Web Vitals improvement efforts. This table compares the six months before we began working to improve performance and Core Web Vitals, and the six months after we completed our work.
| February 2023 – June 2023 | June 2023 -October 2023 | |
|---|---|---|
| Traffic | 645,000 Users | 820,000 Users |
| Search Impressions | 28.2 Million | 36.6 Million |
| Search clicks | 513,000 | 628,000 |
| Page Load Time |