If you’ve already read our article on the key ways to balance customer data privacy and personalization in your email marketing, then you’re aware of the importance of preserving the equilibrium between a customer’s data privacy rights and their desire for a personalized online experience. Identifying critical data points to create an ideal user experience (UX) for each visitor is essential in engaging with your audience and ensuring they return to your WordPress site and convert.
When agreeing to share information with you, your visitors provide you with the tools to create a personalized space to motivate them further down the sales funnel. You can use this data to anticipate their distinct needs and display different content, or target them with paid ads, for example.
Let’s look at three ways to leverage consumer data to offer personalized UX on your WordPress site.
1. Use Visitor’s Data Location to Add a Human Touch
Personalizing your customer’s experience using their location data is a valuable way to increase visitor engagement and retention. You can start with a pop-up greeting on your site based on the time of their visit or display weather alerts in their area. Serve each visitor unique graphics and visual elements based on their location.
Use your visitors’ geolocation to promote your seasonal events or celebrations. Craft a product or service recommendations list based on the weather they’re experiencing: summer bathing suits, or winter ski jackets, for example, depending on their hemisphere. Personalization based on location doesn’t just give website visitors an online experience with a human touch; it can also encourage conversions by suggesting what they need before they know to look for it.
2. Provide Customers with Personalized Recommendations
In 2022, 62% of customers expect companies to anticipate their needs. Gathering data based on your customers’ previous behavior on your website gives insights into their habits: how they shop, read, or which products they prefer; this allows you to make more impactful recommendations.
For first-time visitors, leveraging customer personalization can range from the simplicity of listing the most popular products on your website to drawing on more complex algorithms that take browsing history and search into account to make customized product or service recommendations.
Tailored recommendations play an essential role in the sales funnel; in fact, studies have shown shoppers have accounted for 26% of revenue to ecommerce sales after product recommendations have prompted a purchase.
3. Personalization Based on Referral Source
Personalized social media and Google ads can target specific consumers based on their location, age, buying habits, search intention, behaviors and interests, and the sites they visit.
Much like social media posts, paid ads are crafted to be as relevant to your target audience as possible; additional personalization incorporated into your landing pages maintains this personal relevance. Customize your web copy and messaging based on the site or platform your visitor came from, whether from Google ads, social media platforms, or email campaigns. You’ll also want to ensure that what you’re selling resonates and matches where they fall in the sales funnel, making their journey feel organic and useful.
Each user is different; an Instagram user will not necessarily be looking for the same content or product as someone scrolling LinkedIn – ensure your website reflects that.
WordPress is Here to Help
Knowing the when, where, and how to include personalized content on your website can be tricky, and the options can seem overwhelming. While personalization isn’t necessarily an out-of-the-box feature of WordPress, you can implement many useful plugins to get the best results out of your website possible. Some plugins that we have personally vetted and approved for use in personalization efforts are:
- LogicHop. LogicHop allows users to implement personalized elements to their sites within minutes. Tailored personalization options are also possible so that you can create a specific journey for each user unique to their data.
- If>So. If>So is similar to LogicHop, allowing users to create and serve visitors dynamic content using a straightforward system that doesn’t require coding. Change your content according to the user’s location, time zone, or behavior (first-time versus returning visitors, for example). If>So comes with built-in analytics, so you can keep track of your content’s performance.
- Hyperise. Boost your website’s visual personalization by implementing Hyperise. Increase user engagement through hyper-personalized graphics, pictures, and videos, which you can easily implement without using code. For ease of use, Hyperise can be integrated with thousands of marketing tools.
- Growthmatik. A picture is the sum of its parts, and Growthmatik helps you paint the most holistic multi-channel picture of your customers. Growthmatik’s tools will turn your audience into consumers. Using smart popups, reactive to the right audience at the right time, or self-sending emails, prompting your customers in the right direction, the plugin’s holistic customer data profiles ensure you reach the right person across multiple channels.
If all of the above sounds like something you’re not quite ready for, reach out to our team of WordPress wizards. Our WordPress support and maintenance plans will help you create a WordPress website that users will keep flocking back to.