For those of you who haven’t heard yet, we quietly launched CoreSpeed at the end of last year. It’s the first ever (to our knowledge) Done-For-You WordPress Hosting platform. We’ve combined our years of WordPress optimization experience with powerful cloud-computing and a proprietary edge-caching technology that guarantees Good Core Web Vitals. We’re very excited about what this will bring to the WordPress hosting industry!
The Hosting Problem We’re Solving
The biggest question we’ve had since launch is people asking “how is this different than WP Engine, or Kinsta, or [insert other popular host name here]?”.
We continue to work with companies like WP Engine, Kinsta, BigScoots, etc., and they have solid platforms that deliver a nice combination of software and hardware to their clients. But they’re limited by something that we aren’t; hands-on optimization from performance specialists, and a new exciting edge technology we’re calling Astro.
For years we’ve watched clients pay for premium web hosting and still chase plugin conflicts, slow load times, performance bottlenecks, SSL certificate errors, unexpected downtime, and other frustrations while paying for a “managed” service. Part of the stack is managed, but not all of it. And client’s aren’t looking for partial ownership anymore. They’re tired of finger-pointing and want real accountability from the companies they choose to hire. They want the “full meal” experience, not the recipes and cooking classes.
A Fully-Managed End-to-End Solution
Imagine taking your car to the dealership complaining about a strange engine noise, and they tell you to try and empty and refill all of your engine fluids as a potential solution. If that doesn’t work, you might try replacing all of your engine parts with the stock parts provided during the original purchase to make sure you aren’t using unauthorized equipment. And if that doesn’t work, you’ll need to speak to your personal mechanic about potential fixes.
I know it sounds absurd, but it’s very close to the experience that most managed hosting customers endure every day. And that’s assuming they’re able to talk to a human at all. I fully understand that it’s a question of scale and cost. Because we’ve intentionally coupled CoreSpeed with our high-tier plans, we aren’t trying to support 10,000 $20/month sites. We’ve traded ‘scale’ for ‘depth,’ allowing us to provide the level of ownership that larger hosts simply can’t afford to offer. No one has cracked the code for providing exceptional developer-ready support at scale. Usually the price lever beats out the service quality and full ownership aspects of managed hosting.
With CoreSpeed, however, we believe that clients are willing to pay more for a fully-owned Done-For-You hosting and web performance experience, so we’ve built the solution we always wished existed for our clients.
What’s the Difference Between Done-for-You WordPress Hosting and Managed WordPress Hosting?
Beyond developer-help, we have some really fantastic features baked into CoreSpeed that help set it apart in meaningful ways against managed WordPress Hosting.
Dedicated Hardware
Our entire platform is built on single-tenant hardware. This means that our clients don’t ever fight with the “noisy neighbor” problem that’s rampant among managed hosts. It also means that we can optimize and fine-tune configurations at the server level as needed for each individual website. We have a stock configuration we love, but if there’s a reason your site needs something special, we can likely accommodate that too.
Application Optimization During Onboarding
Our site transfer process isn’t just a plug-n-play migration. We optimize your WordPress site before it launches on our platform. Whether your database needs cleaning up, your front end code is a mess, or something basic like big images are getting in the way of great performance, we take care of it for you.
Astro: Our Performance Special Sauce
Astro is our proprietary smart-caching system designed to deliver fast page load times globally. While many hosts point to a standard CDN as their performance solution, Astro goes significantly deeper. In our internal head-to-head testing, Astro delivered 67% better results than Cloudflare’s own APO caching.
We prefer to let the data speak for itself. Here is a look at a recent migration where we moved a high-traffic e-commerce site from a well-known managed host to CoreSpeed:
| Metric | Previous Managed Host | CoreSpeed (with Astro) | Improvement |
|---|---|---|---|
| Time to First Byte (TTFB) | 410ms | 48ms | 88% |
| Largest Contentful Paint (LCP) | 2.4s | 0.9s | 62.5% |
| First Input Delay (FID) | 45ms | 12ms | 73% |
Note: These results represent a fully functional site with active tracking scripts and global traffic, not a “stripped-down” test environment.
Solving the “Paid Traffic Penalty”
One of the most significant—yet rarely discussed—problems in managed hosting is how advertising traffic interacts with caching.
When you run ads on Google or Meta, tracking query parameters (like ?gclid or ?fbclid) are added to your URLs. Most hosting environments see these parameters and automatically bypass the cache to ensure tracking works. The result? Your most expensive visitors—the ones you are paying to acquire—receive the slowest, uncached version of your site.
Astro was built specifically to solve this. It intelligently identifies these parameters, allowing it to serve a fully cached, lightning-fast version of the page while keeping your tracking data perfectly intact. It’s the difference between a bounce and a conversion.
💡Test how much money your current hosting is leaving on the table with our revenue loss calculator.
Security Without the Headache
We don’t just “manage” your security; we own it. CoreSpeed includes enterprise-level firewalls and proactive malware defense. If an issue ever arises, you don’t have to hire an outside security firm or spend hours on support chats. Our team handles the remediation from start to finish. It’s all part of the “real accountability” we promised.
Ongoing Proactive Management
Most hosting relationships end once the site is migrated. With CoreSpeed, that’s just the beginning. A “Done-For-You” platform means we take full ownership of the technical health of your site. We handle the plugin updates, monitor for compatibility issues, upgrade PHP versions, and proactively monitor your Core Web Vitals to ensure that your site remains as fast six months from now as it was on day one.
Why CoreSpeed is Only Available on Gold and Diamond Plans
Because CoreSpeed requires a high level of “hands-on” optimization and specialized hardware, we don’t sell it as a standalone hosting product. We aren’t looking to be another faceless hosting company where you’re just a number in a database.
Instead, CoreSpeed is exclusively included as the foundation of our Gold and Diamond Plans. By bundling CoreSpeed with our highest-tier service plans, we ensure that our performance specialists have the time and resources to proactively manage your site.
Ready for a Faster Done-For-You WordPress Experience?
We built CoreSpeed because we were tired of seeing great businesses held back by technical limitations they didn’t have the time (or desire) to fix. If you’re tired of being told to check your own oil while paying for a full-service warranty, it’s time for a change.
The next steps are simple:
- Explore our Gold and Diamond Plans to see the full list of deliverables included alongside CoreSpeed.
- Book a Performance Consultation with our team. We’ll take a look at your current setup and give you a transparent assessment of how CoreSpeed can move the needle for your business.
If you still have questions about CoreSpeed, check out our FAQ. Feel free to leave a comment below or get in touch with our team too. We’re very excited about CoreSpeed and look forward to talking to people about it!
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