Helpful Tips & Tricks for Choosing a Web Host

When it comes to choosing a web host, one size does not fit all, but here are some good guidelines to help you navigate choosing a web host.

by Ryan Sullivan

Web Hosting

| 7 min read

Choosing a Web Host

Here at SiteCare we avoid the one size fits all approach to recommending a web host. So if you’re looking for a quick answer to the question: who is the best web host, then I’m afraid you’re gonna be disappointed. However, if you want some good guidelines to help you navigate choosing a web host, then read on.

Be Clear On Your Requirements

Whether you’re in the process of choosing a web host for an existing site or selecting one for a new project, it’s important that you’re clear on what your requirements are. Knowing what you need and want is a good way to ensure you find what you’re looking for. To help determine your hosting needs, some questions you can ask yourself include:

  • What platform are you using? Is your site powered by WordPress, another platform, or are you building it yourself?
  • What types of content are you publishing? Will your site be featuring lots of videos and high-resolution photos, or will it be mostly text-based with the occasional animated gif?
  • How many visitors are you receiving and what’s the projected growth for the foreseeable future?
  • Where are the majority of your visitors or target audience based? Do you require servers in a certain location or would geographically distributed hosting be more appropriate?
  • What additional services do you require? For example, email services, managed hosting, and offsite backups.
  • How important is uptime to you? Does your site generate income and how would 98% uptime impact you, compared to 99.99%?
  • What support channels are required? Is 24/7 phone and live chat required or will out of hours email support suffice.

Determine Why You Want to Move

If you are in the process of choosing a web host, it’s worth spending a bit of time thinking about why you want to change providers. What is it about your current host that has you shopping around and looking for an alternative? Figuring that out will help to establish what to look for or avoid in your next host.

Know Which Questions to Ask

When doing your research into possible hosting options, the previous tips should help you formulate some questions to ask when seeking advice. It’s a good idea to be specific to ensure the recommendations you ask for are relevant to your needs.

If you were in the market for a new laptop, you wouldn’t simply ask what is the best laptop? Well, you might, but then you put yourself at risk of ending up in the middle of an Apple/Windows flame war and nobody wants that. The same applies to hosting. Instead of asking which is the best web host? try asking which is the best web host for a WordPress site that gets 1000 visitors a day from around the world and contains lots of video content?

The more specific you can be, the more relevant the recommendations are likely to be.

Seek Out Meaningful Reviews

Many web host reviews or recommendations come from satisfied users. While this is can be a good thing, they often have nothing to compare the service they are using to. A slew of customers choose a host and then stick with them until the ship starts sinking. Shopping around and trying out different hosts is time-consuming and can be a real pain in the you know what (ass), making it understandable that people stick with their host and are happy to recommend them to others. This however doesn’t necessarily mean it’s the best service for you and that even they couldn’t be better served elsewhere.

When looking for hosting reviews, look for reports that compare services using relevant tests with data to back up their results and findings. A good example is this recent comparison of the performance of seven top hosting companies. While comparing just one criterion, such as performance shouldn’t be the only measure used to select a host, a relevant, factual, and data-driven comparison can be invaluable in helping to make a decision.

Beware the “Celebrity” Endorsement

While Brad Pitt might genuinely enjoy a can of iced coffee, and your favorite blogger might actually use Bluehost for their site, it doesn’t mean that you should too. In the best-case scenario, they truly believe in the service they are endorsing, and in the worst, they are just doing it for a quick buck. Their needs might be, and probably are different from yours so take their advice with a grain of salt.

If an endorsement does resonate with you, then you could reach out to the author and ask them for more details on their experiences with their web host. Your experience of using their site can also provide good insights into the service:

  • What are their page load times like?
  • Is using their site frustrating, with delays in images and video being displayed?
  • Have you noticed much downtime?
  • Have they ever been hacked?

If someone is happy to talk about how great their host is in exchange for an affiliate payment, then they should be willing to answer questions about why they endorse that host.

Follow Up on Testimonials

Most web hosts like to list testimonials from customers and publish lists of sites they are proud to host. In the same way, as you can with endorsements and recommendations from users, you can try contacting these listed clients and ask them about their experiences with the host.

In lots of cases, those endorsements are either outdated or a result of customer love felt early on and may not be consistent after the client has been hosting there for a year or more.

Feel free to also run your own performance testing on those websites and see how they measure up.

Run Your Own Tests

While using other people’s data is definitely valuable, gathering your own data can be even more useful, especially if no one else is publicly benchmarking the web hosts you are interested in. Services like Load Impact and WAPT allow you to load test websites and see how they perform.

While this process will be time-consuming and costly, and only provide an insight into certain criteria, for those serious about finding the right web host, it can be totally worth your time.

If there is a particular set of sites that provide a similar service to yours, with similar user metrics, they could be a prime candidate for performance testing. You can use online services like Who’s Hosting This (accuracy is usually pretty good, but not always) to find out which host a website is using or simply contact the site owner to find out.

General Things to Look For

With all the above taken into account, such as being specific about your requirements and needs, there are still some general things to look for when evaluating potential candidates to be your next web host. The following list of areas to evaluate and compare should help ensure you get a well-rounded overview of your potential new web host:

  • Type of hosting offered: shared, VPS, dedicated, fully managed, is there room to expand to the next level once your resources are capped on the current level?
  • Support: what are the available support channels – email, forums, live chat, telephone, 24/7, or office hours?
  • Features: what features are on offer, does the host use cPanel for one-click installations of selected software, how much storage and bandwidth is available, how many domains can be hosted on one account?
  • Server locations: is the location of the data centers important to you? If it is, normally a quick google search or email to the provider can tell you the physical location of things.
  • Areas of specialization: do they focus on specific platforms like WordPress and do you require this level of service? Or do you simply want to learn how to use Linux which is tough on a managed host?
  • Price: last but not least, how much do they charge, and how does it compare to the other hosts on your shortlist?
  • General feedback online: while feedback from users with similar requirements to yours can is definitely ideal, lots of general negative feedback from users can be just as illuminating. Even indifference usually tells a good story. You can look for comments on blogs and forum posts criticizing the general features such as support and downtime but mileage may vary. Social signals like a #yourhostsucks hashtag that lasts over a day can be really telling.

Choosing a web host can obviously be as complex or as simple as you want to make it, but the general rule of thumb is to do your homework and make decisions before it’s an emergency. If you start seeing trends toward mediocrity with your current host, make a Plan B that you can put into action if the need arises.

Ryan Sullivan | Vice President, Client Success


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    alfredo55 7 years ago

    Great article …Thanks for your great information, the contents are quiet interesting. I will be waiting for your next post.

  • P Web Hosting 7 years ago

    Great tips, i also think Customer Support is vital, to ensure that your website is free from any technical issues.

  • N
    Nicky Helmkamp 7 years ago

    Hi Ryan! I just wanted to let you know that we liked your article and included it in our Monthly Resource Round up

    • W
      WP Site Care 7 years ago


  • Sherin Thomas 7 years ago

    Hi Ryan,
    This is great! Really, all these tips will assist people in taking the right decision.
    Reliable web hosting service is must for security and business growth. Thanks for sharing this post about select a web host.
    Virtual Server Hosting

  • G
    Guest 6 years ago

    Hi Ryan,

    May I get your help for recommendation. I am working on my page selling products and another page is selling the recipes, deals products and events.

    I am using wordpress for all my page. Recently I purchased domain from namecheap and purchase their SSL. I am thinking to move my hosting plan from Host Gator to Namecheap. Is this a good recommendation to use namecheap?

    Mine is small business with interest group that is growing. I am changing because hostgator chat services always take more than 30 min to reply customers and they upgrade their Fantastico to another platform but cannot help us to move the data to new platform, causes inconvenient to edit things.

    I checked with host gator, if they wanna install SSL, they will charge customers certain amount of money but for namecheap, they will do everything free for me including migrate of data from host gator to namecheap and install of SSL.

    I also check with bluehost, I was told bluehost requested to pay US99.99 for the migration.

    I checked our local service provider, somehow their price is more
    expensive company to the US service provider even after the currency

    Budget is a constraint for me because of currency conversion. Any recommendation?

    Hope to hear from you soon. Thank You

  • L
    Leila Paris 6 years ago

    Thank you for sharing this helpful post. I really learned a lot from it.

    When choosing a web hosting, be sure to research first and maybe some reviews will help you decide to what web hosting provider you will choose.

  • M
    Mark 5 years ago

    When comparing hosts, look for RELIABLE user reviews! Some companies may be well-known but in reality give poor service. BlueHost for example.

    • Z
      Zachary 5 years ago

      I totally agree with you. I recently moved to RoseHosting, the decision was mainly based on reviews I read about their customer support.

  • Michael Vogt 4 years ago

    Hi Ryan, What hosting company do you use and why did you specifically pick them?

  • Kylie Dotts 4 years ago

    I like your advice to know what it is that you need and want to ensure that you find what you’re looking for. Being clear on what you expect and what is expected of you is one of the best ways to avoid confusion when selecting a web host. Letting our web host know that we want flawless streaming could be something for us to look into because our kids love to watch videos on the internet.

  • R
    Richard Lewis 4 years ago

    Hosting plays an important role in improving your site speed and functionality. However, selecting one that suits your business needs can be an overwhelming task. But, by following these simple tips & tricks that are mentioned here, you would be able to narrow down the list & choose the best hosting provider for your business. Excellent article. Really helpful!

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    Marcus Coons 3 years ago

    I loved when you mentioned how taking time to understand what you need and what you want can help you find the best web hosting services you can find. It is important to remember that taking the time to assess your needs also help you save a ton of time and look for the type of companies that can deliver the services you require from them. As I see it, reading online reviews and ratings can help you find the best web hosting services in your industry and area.

  • Theodore Winston 3 years ago

    My friend and I have developed our own website but it’s in the .net domain when we wanted to use a .com one. We seek out some tips if it’d be worth it to use a different domain instead of our old one. I’d be sure to look out for the available support channels on my next domain host. Thanks for the great read!

  • S
    Sam 3 years ago

    I agree with you. Once I made the mistake to choose a host that was really famous and had many reviews but when I became their customer I found out that their support was bad, the speed wasn’t as good as I expected and in general, they didn’t pay enough attention to their customers. Then I began to search for a new host and I found BGOcloud. I’ve been using their services for about half a year and I’m more than satisfied.

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    Sitegeek 2 years ago

    Website speed is an important factor. It can make or break a business. And a good web host plays a very crucial role in this. Seeking out suggestions and reviews is a great option. Liked the article.

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