Ahh, plugins. These little bits of software allow you to extend the functionality of your website, and they are one of the key reasons why WordPress has risen to its position as the most popular content management system in the world. But with nearly 55,000 plugins to choose from in the WordPress plugin repository, how do you even know where to start? How do you determine if a plugin is truly needed or if it\u2019s just bloat? Which plugins are absolutely essential? While we\u2019re happy to share some tips for choosing a good WordPress plugin, we realize you probably just want some straight answers. That\u2019s why we\u2019ve compiled this list of plugins that we recommend for virtually all WordPress sites, big or small. If you\u2019re getting ready to launch a new site or you\u2019re trying to level up your current one, this list is for you. You may discover later that you require additional plugins based on your unique needs, but consider this curated plugin list to be a good baseline to get you started. 1. An SEO plugin WordPress is widely considered to be one of the most SEO-friendly CMS options out there thanks to its many built-in SEO features, but what really makes WordPress sites shine in search engines are all the third-party SEO tools and plugins that allow for further optimization. That\u2019s why we think it\u2019s essential for all WordPress sites to include an SEO plugin. There are several SEO plugins out there to choose from, but the one we recommend to our clients is the Yoast SEO plugin. It is, by far, the most comprehensive solution for maintaining your site\u2019s on-page SEO efforts. And we\u2019re not the only ones who think that \u2014 with more than 5 million active installations, Yoast is one of the most popular WordPress plugins, period. Yoast allows you to optimize individual pieces of content, while also giving you the power to configure sitewide SEO settings. For example, with Yoast, you can easily customize SEO titles and meta descriptions to every page and post on your site, but you can streamline the process even further with title and meta description templating for different post types \u2014 which is pretty handy if you working with a lot of content! Yoast also gives you full control over your site\u2019s breadcrumbs and offers advanced functionality for generating and submitting XML sitemaps. Yoast has both free and premium versions, but if you\u2019re serious about your SEO, we definitely think the premium version is a solid investment. 2. A plugin for forms One of the major reasons you have a website is to connect with your customers or audience. Forms are a standard tool for forging that connection \u2014 it\u2019s honestly a little odd to see a professional or commercial site without a contact form of some sort. To add forms to your WordPress site, you\u2019re going to need to choose a form plugin. There is a lot of form plugins out there, so it can be a challenge trying to narrow down all the options. The plugin that is widely touted as the \u201cbest\u201d may not be what\u2019s best for you. For example, while some websites may require a premium, feature-packed form plugin to meet their unique goals, that same \u201cpowerhouse\u201d plugin may be a bit overkill (and honestly, a waste of money) for a smaller site that only needs a very basic contact form. This variation of needs was something we carefully considered when we released our guide to the best WordPress form plugins. In our quest to determine which form plugin was the best for most WordPress users, we actually found that there are A LOT of great options out there. While we personally love the premium Gravity Forms plugin and frequently recommend it to our clients, we were impressed by many of the cheap and free options available, like WPForms, Ninja Forms, and Formidable Forms. Ultimately, the best form plugin option will vary depending on your specific needs and budget, so we recommend researching the strengths and weaknesses of each one before committing. 3. A plugin for external site backups Do you rely solely on your web hosting provider for backing up your site? Yikes, we sure hope not! The redundancy provided by your web host\u2019s backups is simply not enough. It\u2019s critical for every WordPress website to receive regularly-scheduled external backups \u2014 administered independently of their hosting provider. And with a wide array of both free and paid WordPress backup options, there\u2019s really no excuse! To piggyback off an ancient Chinese proverb: The best time to implement an external backup of your site was yesterday, and the second-best time is now. Not sure where to start with picking a backup plugin? Don\u2019t worry, we got you. In our guide to the best backup plugins for WordPress, we evaluated six of the most popular backup plugins \u2014 including BlogVault, VaultPress, Updraft Plus, among others \u2014 and determined what we believe to be the best backup plugin for most WordPress site owners. 4. Plugins for optimizing page speed When it comes to browsing the internet, patience is not a virtue held in high regard. Paying attention to your page speed is critical for your user experience and your SEO. If your website takes more than a few seconds to load, there\u2019s a good chance that you\u2019re losing users \u2014 especially mobile device users \u2014 before they even have a chance to glimpse your site. And because Google wants to provide the highest quality results to its search engine users, your page speed can make or break your ranking for a competitive keyword. For these reasons, we think it\u2019s essential to install a plugin that optimizes your WordPress site\u2019s speed and performance. One of the most highly regarded speed optimization plugins available is WP Rocket. This plugin offers a long list of fantastic features that work together to cache your pages and boost the speed of your site. It\u2019s a plugin we recommend to all of our clients. To further optimize your page speed, we also recommend installing an image compression plugin. One that we really like is Imagify, which was built by the same folks responsible for WP Rocket. When installed, the Imagify plugin automatically reduces the file weight of any images you upload to your WordPress site \u2014 without sacrificing the quality of your images. Gorgeous images and a speedy site? Yes, please! 5. An anti-spam plugin Spam clogging up your blog comments? Spam is not just annoying to clean up \u2014 it puts your site users at risk for phishing and scams and can damage your site\u2019s credibility. Luckily, installing an anti-spam plugin is one of the easiest and most effective ways to prevent malicious content from being published on your WordPress site. Our anti-spam plugin of choice is Akismet Anti-Spam, which is developed by Automattic. Akismet prevents spammers from disseminating malicious content by running any comments and contact form submissions your site receives through their global spam database and filtering out anything that appears to be spam. Akismet is free for personal, non-commercial use, and starts at only \/month for commercial sites. 6. A plugin for tracking analytics Google Analytics is critical for benchmarking and tracking your digital marketing efforts, which is why it is one of the first things that should be implemented upon launching a website. Trying to connect your Google Analytics account to your WordPress website? This Simple Google Analytics Tracking plugin is a good (and FREE!) starting point. All you need to do is install the plugin and copy and paste your Tracking ID from Google Analytics into the plugin\u2019s appropriate field. Once the tracking ID is added, the plugin automatically adds the Google Analytics code to your site with your unique tracking ID. Easy peasy! 7. A lead generation plugin Interested in building up your email list or capturing leads from paid advertising efforts? You may want to look into installing a lead generation plugin. While we wouldn\u2019t say this type of plugin is \u201cessential\u201d to the functioning of your WordPress site, we receive a lot of questions and inquiries from clients regarding lead generation, so we thought we\u2019d address it in this list. If you just need a simple email capture form on your site (\u201cFill out this form to sign up for our weekly newsletter!\u201d), you can often accomplish this with a regular form plugin. (For example, Gravity Forms offers integrations with many of the most popular email marketing services.) But if you\u2019re looking for something a little more elaborate that allows you to create custom landing pages, pop-ups, floating bars, and more, you\u2019ll probably want a lead generation plugin that is specifically designed for those efforts. There are many, many WordPress lead generation plugins out there, but at WP Site Care, our go-to choice is Optinmonster. It\u2019s powerful, easy to use, and offers advanced features that many of its competitors do not have (such as their Exit-Intent\u00ae technology that \u201callows you to convert abandoning visitors into subscribers and customers.\u201d) To top it off, Optinmonster offers multiple pricing tiers, which makes this plugin accessible to a range of budgets and scopes. 8. WordPress customization plugins When we talk about WordPress customization plugins, we\u2019re talking about plugins that give you deeper control over the way your content is presented on your website. There are two plugins that we think are essential to have right now. The first plugin we recommend is Advanced Custom Fields plugin, which may already be installed on your site depending on how it was built. The Advanced Custom Fields plugin simplifies the process of creating custom fields in WordPress, which allows developers (and even non-developers!) to quickly build out custom-tailored solutions for presenting content quickly. The second plugin that we recommend for WordPress customization may be a bit of a controversial pick, but we\u2019re going to go there anyway. We recommend equipping the Classic Editor plugin in your arsenal of plugins. Why? Well, it all goes back to the release of WordPress 5.0 in late 2018. With this new version of WordPress came a fancy new block-based editor called Gutenberg. Gutenberg represents a bold, exciting step in the history of WordPress, but it hasn\u2019t been without its limitations and challenges. The Classic Editor plugin was originally released by the WordPress Core team to ease the transition to Gutenberg, and gives your organization the ability to enable and disable Gutenberg on a user by user basis. This will help those on your team who aren\u2019t totally comfortable with Gutenberg yet to continue managing the content the way they always have. And it won\u2019t hold back the go-getters who want to embrace the new technology and feature set that Gutenberg has to offer. What essential WordPress plugins did we miss? Are there other types of plugins that you think are essential to all WordPress sites? Let us know in the comments!